BUSINESS

CATEGORY

READ THE POST

Whether you have money or not. Some things you need to consider. Are you an ideas person? Are you good at seeing what’s not out there. What’s missing in the market and how to do the research needed to ensure that you’re covered. You have to be willing to work hard. Bloody hard. Non stop […]

READ THE POST

@museumoficecreamDo you have a retail store, cafe, pop up event or somewhere you want to attract customers to? If so you need to take advantage of the social media age and visual hungry time we live in and have an instagrammable space. Is there a special wall or feature, shelf or artwork that your customers […]

READ THE POST

Trade show strategy for Retailers and Buyers: 10 tips on how to smash it! 1. Be well rested, grab a coffee on the way, be sure to have a notebook and pen and seriously comfy shoes!! Also hydrate. I literally caught a buyer once in Sydney as she fainted in front of me!! 2. Make […]

READ THE POST

I spoke last week at the Life Instyle trade show on this very topic and chatted to many many retailers about their business. Retail has been copping it even more than usual with negative press, businesses going into receivership and stores closing left right and centre. However I still work with many stores who are […]

READ THE POST

If you are looking (who isn’t!) to increase your sales whether you have a retail store, a brand or an online store then you need to have, build and serve your email database. It’s less than seven weeks of Christmas, so wanting to check in with everyone. What have you got planned. And what is […]

READ THE POST

Hello!!! Thanks for joining me here at thelotco. My name is Melissa and I love hot chips, Melbourne weather (I know unusual!!) and teaching others how to get the most out of themselves!! The name thelotco was chosen to reflect that I do the lot!!! I have lots of experience in all facets of fashion, […]

 Free Content Planner Guide. &0+ ideas for planning your Content and knowing what to share and email your clients about.

Grab Your Guide