How many of these 52 questions do you need answers for??

Updated: Oct 22, 2019

It has been a busy few months with lots of new clients and all different types of businesses.

I thought it would be good to share with you some of the things I have been working on with clients.

The types of questions they want covered, the topics they send to me in our pre meeting chats.

These questions come from retail stores, new startup wholesale brands, brands that want to go DTC (direct to consumer), interior designers starting out, those looking to change careers from retail to follow their passion in art and so much more!!



These are just some of the questions I have covered for them. If you have any specific questions you want answers to let me know in the comments or send me an email. xxx

  • What to expect at trade shows?

  • How do you get the best results at tradeshows?

  • What sort of buyers go to Australian tradeshows?

  • What marketing collateral do we need for tradeshows?

  • How many designs should we have at the tradeshow?

  • Delivery dates and timeframes once orders have been placed at tradeshows?

  • How can we reach big buyers?

  • Advice on areas for improvement?

  • How many stockists should we realistically aim for within Australia?

  • Should we be focusing on big stockists or lots of little stockists?

  • At what stage should we look at opening up a brick and mortar retail store?

  • How would you recommend we scale our brand?

  • How much stock do you feel we should be ordering based on our current sales?

  • What areas should we keep in house and contract out?

  • Advise on our current price points and wholesale margins?

  • Advise on payment terms and conditions for stockists/wholesale?

  • Advise on minimum order quantities for wholesalers?

  • From your experience best practices/areas with marketing and how much of our budget should we be spending on it?

  • Range of brands/products shall I have in store.

  • What other categories should I include?

  • How to cover free shipping into margin?

  • What is ideal profit margin for in store? How can I measure and increase overall margin?

  • How can I incorporate higher margin items into store?

  • Sale expectations. When to go on sale? How to format sales?

  • Tips for managing cash flow in a retail store.

  • How can we make the most of our customer database?

  • Essentails for social media.

  • What is best way to advertise and what is a good ROI?

  • How can we wholesale our range?

  • How do we contact buyers?

  • What is the buying cycle of the gift market?

  • What sort of product mix and price points should we offer?

  • What is a realistic budget for our first year in business?

  • How can I further define my target market?

  • Can you help with creating a marketing strategy?

  • How do I work with influencers?

  • How do I collaborate with other businesses or brands?

  • What is the best way to source new brands?

  • How much stock should I hold?

  • What is an average amount to spend on marketing?

  • Can you come into store and offer fresh eys and a new perspective?

  • What are you first impressions on external façade and internal layout?

  • Are we maximising our floor space and layout?

  • What are your sugesitons for visual merchandising?

  • Pros and cons of afterpay and layby.

  • How do we increase online sales?

  • Do you have suggestions for competitiions or promotional ideas?

  • How do I set up a good buying plan?

  • Can you help me settle on and confirm my business name. I’m stuck!

  • Can you help me set up a list of interior design services?

  • Can we go over pricing structure

  • Suggesitons for networking,

Phew and that is just from 4-5 clients!!!!

I will keep making sure I list out what sort of things other clients come to me for so it helps you figure out if I am the best person to help you in your business!!!


Send me your questions or ask in comments below. xx






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