The champagne bottles are empty. Confetti lies on the floor.
You launched your product with a bang.
Orders poured in. And going to the post office to send your first orders felt like you won the lottery.
You created a product that people want. You created a product that people paid you for. You created a product that you knew could compete with the big brands.
And you showed your family the beginnings of what it looks like to make money from your passion.
Fast forward a few months and the launch buzz has faded. The sales are spotty. And you’re sitting at your laptop wondering…
What do I need to do now to see sales coming in every single day? What do I need to do now so I can start to pay myself a salary for running this business? What do I need to do now to create a sustainable product business?
Maybe I should post another reel? Maybe I just need some facebook ads...Maybe I should drop my prices....sounds familiar doesn't it?
Here’s the secret to running a sustainable product-based business…
.
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Let me guess, building your product business has gone a little something like this...
I’ve launched, now what?
How do I find customers who buy again and again?
A roadmap that starts with your business foundations.
In order to make a profit, get paid a CEO salary, and grow your business, it starts with your business foundations.
I’m talking about your margins, your pricing, your goals, and what your Shopify dashboard looks like. Because no amount of reels are going to make you money if your profit margins are off.
This is what running a business strategically is all about.
Having all your systems working together is what it takes to make a successful business.
The reason I do not just focus on marketing or just sales is because I believe it takes more that that. You need great financials, you ned a good people system, you need need a great supply chain and product mix you need the right mindset and resilience.
Having built my own million dollar product businesses, and having consulted with 100's of others since, I know it takes the systems working together.
It’s the difference between having a roadmap that tells you what to do and when to do it and jumping from one marketing trend to the next because you hear about it on a podcast only to get overwhelmed.
As you know building a business is not easy, but also doesn't have to be hard.
Having a guide and directions will give YOU the clarity you are looking for.
You don’t need another reel.
You need a roadmap.
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Imagine having a flourishing product business with consistent online orders…
Imagine your products being stocked in stores nationally, and maybe even around the world…
Imagine feeling secure knowing the sales keep coming in as you run your business full time.
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Introducing
Roadmap to Profit
It all starts with your profitable business roadmap.
Your business roadmap will show you the direction to take to increase sales and get consistent customers.
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12 x Monthly Group coaching calls.
+
12 x Monthly Group coaching calls.
+
12 x Monthly Group coaching calls.
+
So what's included...
Understand what it takes to build a successful product-based business and how you can set yourself up for success.
mindset
Set up automations, workflows and systems to save you time and money. Whilst enhancing your customers journey and experience with your brand.
systems
Find out the best sales channels, marketing strategies, pricing structures, and KPI's to focus on in your product business.
strategy
YOU ARE GETTING OVER $5000 IN VALUE BUT
That's not all, when you join the program you'll also receive these:
What you’ll learn:
Ecommerce. Selling DTC.
How to sell with impact, and convert customers quickly.
What your analytics metrics mean and what you should really be tracking.
Why your conversion rate is so important and how to boost it!
Website navigation and the customer journey.
BONUS
The 5-day Boost Your Conversion Rate Mini Training + Checklist. Perfect for non-tech heads.
The full picture on how you can boost AOV, set up your SEO with ease and make sure google can find you!
MODULE FOUR
Platforms & Performace
What you'll learn:
We dive into your sales channels.
Mapping out which channels best suit your product and how each channel can help build your brand.
You receive the execution guides for each channel.
BONUS
Setting Up Wholesale checklist.
Exploring foreign markets and expanding globally.
Examples of a great catalogue, line sheet and order form.
MODULE THREE
Places
to Sell
What you’ll learn:
We’ll establish your unique selling point (USP) , how to craft your message to attract the right customer and what it takes for your product to be to be Retail Ready
Packaging and point of sale displays.
How to stand out in a crowded marketplace.
BONUS
Access to list of preferred suppliers and retail ready packaging options.
.
MODULE TWO
Product & Packaging
What you’ll learn:
The what, why and how to establish your pricing.
The margins you should be aiming for and why.
The target prices you should be trying to achieve for either you completed make costs or you manufacture costs from suppliers.
If you don’t set your pricing correctly, you can kiss your profit goodbye. Not on my watch.
BONUS: Costing spreadsheet
MODULE one
Pricing &
Profit
In this module, we’re going to streamline your business and get things set up so you get more time back.
Automations and systems that work while you sleep
Streamlining your business with software.
The power of spending money to save time.
How to steal valuable time back into your life.
BONUS
The Timesaver Toolkit
Goal setting map.
MODULE EIGHT
Processes & Systems
As you grow and scale your business, you’re going to need support.
The best way to hire people.
Where to start when it comes to outsourcing
Finding the right person to help you
Where best to spend your time and money.
How to set up KPI's for you staff to enable them to shine.
You don't need to do it all alone!
MODULE SEVEN
Organisation & People
We take everything from what we learnt in module five and plan it all out. This is your roadmap to success.
How to attract new customers and nurture new ones.
How to plan a launch
What a good email launch looks like!
BONUS:
A 12 month Marketing Planning spreadsheet that makes it easy to rinse and repeat each year.
MODULE SIX
Strategic Planning
In this module, we explore the various marketing options available for your business and what suits you and your target customer.
Hot tip: Social media is not a marketing strategy.
BONUS
SEO checklist to help setup every page on your website with ease.
MODULE FIVE
Marketing & Promotions
value $995
value $495
value $495
value $995
value $995
value $995
value $495
value $495
Modules
What you’ll learn:
The what, why and how to establish your pricing.
The margins you should be aiming for and why.
The target prices you should be trying to achieve for either you completed make costs or you manufacture costs from suppliers.
If you don’t set your pricing correctly, you can kiss your profit goodbye. Not on my watch.
BONUS: Costing spreadsheet
MODULE one
Pricing & Product
BONUSES
THAT'S NOT ALL, WHEN YOU JOIN THE PROGRAM YOU'LL ALSO RECEIVE THESE:
NEXT
MODULE TWO
Product & Packaging
What you’ll learn:
We’ll establish your unique selling point (USP) , how to craft your message to attract the right customer and what it takes for your product to be to be Retail Ready
Packaging and point of sale displays.
How to stand out in a crowded marketplace.
BONUS List of suppliers
Access to list of preferred suppliers and retail ready packaging options.
What you'll learn:
We dive into your sales channels.
Mapping out which channels best suit your product and how each channel can help build your brand.
This is where you’ll become an expert on all things buying and selling your product.
What LTV, CAC, DTC and B2C mean and how to talk the product business talk Don’t let the acronyms scare you off. You’ll get a full glossary of terms and a checklist.
BONUS
Setting Up Wholesale checklist.
Exploring foreign markets and expanding globally.
Examples of a great catalogue, line sheet and order from.
MODULE THREE
Places
to Sell
What you’ll learn:
Website
How to sell with impact, convert customers quickly and and how to communicate your USP in less than three seconds.
What your analytics metrics mean and what you should really be tracking.
Why your conversion rate is so important and how to boost it
Website navigation and the customer journey.
BONUSES
The 5-day Boost Your Conversion Rate Mini Training + Checklist. Perfect for non-tech heads.
The full picture on how you can boost AOV, CRR, Add to cart and more.
MODULE FOUR
Platforms &
Performance
In this module, we explore the various marketing options available for your business and what suits you and your target customer.
Hot tip: Social media is not a marketing strategy.
BONUS INCLUSIONS:
An SEO checklist to help setup every page on your website with ease.
Examples of great email campaigns,
A list of promotion examples so you can pick and mix what suits your brand!
MODULE FIVE
Marketing & Promotions
What you’ll learn:
We take everything from what we learnt in module five and plan it all out. This is your roadmap to success.
How to attract new customers and nurture new ones.
How to plan a launch
What a good email launch looks like!
No longer will you be guessing about how to reach your customers or get new ones!
Bonus inclusions:
A 12 month Marketing Planning spreadsheet that makes it easy to rinse and repeat each year. Set goals, track what has worked, and trial options that speak to your customer.
MODULE SIX
Strategic Planning
As you grow and scale your business, you’re going to need support.
What you’ll learn:
The best way to hire people.
Where to start when it comes to outsourcing
Finding the right person to help you
Where best to spend your time and money.
How to set up KPI's for you staff to enable them to shine.
You don't need to do it all alone!
MODULE SEVEN
People & Planning
In this module, we’re going to streamline your business and get things set up so you get more time back.
What you’ll learn:
Automations and systems that work while you sleep
Streamlining your business with software.
The power of spending money to save time.
How to steal valuable time back into your life.
BONUS
Implementation Plan checklist
The Timesaver Toolkit
Goal setting map.
MODULE EIGHT
Processes & Systems
valued at $995
Take part in 12 x live Q+A Hotseat Coaching Calls to help troubleshoot anything and provide personalised and specific feedback to keep you on track. Run monthly. (Yep -you get 12 months access to TLC Membership- which is the 12 group coaching sessions!)
Access to 12 x group coaching sessions!!
valued at $995
Examples & templates for your wholesale catalogues, line sheets and order forms.
Email swipe files for contacting potential buyers, stockists, and working with influencers.
The "WONDER" spreadsheet for calculating all your costings and prices!
Ready-to-go Templates and Spreadsheets
valued at $495
Once your catalogue or website is ready to review book in a 1 on 1 private session with Mel to get feedback and guidance on what changes are required. Remove barriers to selling, your catalogue and website are crucial to get right.
1 on 1 - 30 min Coaching session
valued at $995
Private Facebook Community For Support Between Calls.
Never Get Left Behind.
Share stories or resources with like minded business owners.
Private Facebook Community
valued at $1995
Expert Masterclasses On How to Run a Successful Promotion, The Power Of Pinterest, Facebook Ads, Branding For Your Business (Value $1995) and Product Photography 101
Plus Guest Speakers who are facebook ads experts, agents, retailers and buyers .
Expert Masterclasses
TOTAL VALUE OVER $12,500!! ALL FREE
I’ve built two multi-million dollar product businesses that I’ve since sold, I’ve owned a retail store, I’ve been a buyer for big brands, I’ve been a seller, I’ve exhibited at over 50 trade shows, I’ve worked with 100's of brands to help them grow to over a million in sales, and I’ve taken all of my knowledge and distilled it into an easy-to-follow roadmap that’ll help you confidently take the exact next step you need in order to grow your business to consistent five-figure months and beyond.
Former lecturer of Fashion Business With 25 years in retail and wholesale, I’ve done it all.
I'm Mel! The girl who fell in love with business.
Hi 👋🏻
I LOVE THIS CHICK💕 She's real, relevant and relatable. Mel has helped me so such setting up my Retail store and understanding how to buy better, market my business and make sure I am making a profit!!
KAT - THE RURAL TRADER
Mel's costing spreadsheet is a game-changer. It’s amazing and so easy to use. I now have a clear understanding of my costings, pricing and margins.
I know exactly what target prices I should be aiming for when researching new products.
Felicity
INK SPILLER
If you’re like me and dream big, but didn’t get your degree in business, Mel & her course is the missing link, the hand you need to help you. She is kind, knowledgeable, encouraging, honest & I know I’m so lucky I’ve found her.
SamMY - CUTesy wootsy.
Doing your course has instilled a newfound confidence in me! Imposter syndrome be gone.
MEG- THE GLITTER TRIBE
I was running a business by myself. I was excited but also totally overwhelmed, I was new to manufacturing and ecommerce and there were so many decisions to be made everyday. Mel's programs were absolutely invaluable to me. She gave me templates to work out pricing, she gave me all the tips and tricks I needed to become a successful retailer and wholesaler. I was no longer doing it alone and trying to reinvent the wheel!
Kelly- KLIPSTA
Most people think that the way to $10k months on repeat involves constantly posting on social media.
They want to attract more potential customers to their business and that’s what they’ve been taught.
Do a reel. Go viral. Get a sale.
And sure, you might get a sale. But it’s not sustainable.
It’s not enough just to attract someone into your world.
If hitting 5 or 6 figure months has been on your dream board for the longest time- it Is time for tHings to change
YOU NEED TO NURTURE THEM UNTIL THEY CONVERT. AND THEN NURTURE THEM UNTIL THEY BUY AGAIN. AND THEN NURTURE THEM UNTIL THEY BECOME LOYAL RAVING FANS.
IT’S NOT ABOUT HOW MANY VIEWS YOU GET ON YOUR LATEST POST. IT’S HOW YOU CONVERT VIEWERS INTO BUYERS WHO BUY AGAIN AND AGAIN AND AGAIN.
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What makes the Profitable Product
Business Roadmap different?
You get everything you need to hit $10k-$50 months and beyond + every single month selling your products.
Basically, this is your roadmap to product success.
It is not just about the marketing, not just about your sales channels but your whole business set up and system.
Roadmap to Profit
Will take your hand and show you everything you need to build a successful product business.
Set yourself up for success with strategy.
No more guessing and hoping for the best..
Will show you how to set up your systems to save you time and money while turning up the customer experience so they become loyal raving fans of your product. Attract customers who buy and buy again.
Will turn you into a seasoned and successful product-based business owner, who confidently navigates her business towards success.
Welcome to your proven step-by-step roadmap that shows you exactly what to do and when to do it so you’ll be waking up to sale notifications every single day.
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You trust yourself more. No more spending time listening to endless podcasts, downloading free guides or putting all your time and energy into a new marketing trend that isn’t aligned with your business strategy.
You stop crowdsourcing your business strategy from free Facebook Groups filled with people who are clueless. You know how to read your metrics, know what’s not working, know what’s working, and know how to fix it.
You know how to introduce new product lines into your business that support your business growth. No more guessing or stressing about pricing, positioning, and profits again.
WHEN YOU DISCOVER YOUR BUSINESS ROADMAP HERE’S WHAT HAPPENS…
It’s the difference between throwing spaghetti at the wall (internet) to see what sticks and strategically selling.
April doubled her sales in 6 months!
Renee made her investment back in just one week.
Bec went from 5k months to 30k months in 90 days!
Steph secured a collaboration deal worth over $20,000.
over 100 other business owners have snagged their one-way ticket to business freedom, will you?
12 x hot seat GROUP coaching and Q+A sessions to help troubleshoot anything and provide personalised and specific feedback to keep you on track
Your product-based business roadmap in a gorgeously designed checklist and easy-to-follow graphic.
Videos. Worksheets. Spreadsheets. Everything you need to implement your knowledge.
8 modules of self guided specific, practical and actionable education.
The best thing about running a product-based business today is also the worst thing.
There are a million different ways to succeed.
That’s why your to-do list is a mile long and you’re spread too thin trying to do it all. That’s why you’re constantly wondering if where you’re spending your time is worth it. And that’s why you’re stuck in paralysis and your business has stalled.
The opportunities are endless when it comes to selling your product. That’s why you must start with your business foundations and why this course is focused on creating your unique roadmap so you can do business your way.
The Profitable Product Business Roadmap is like no other program. It's unique approach will help you achieve game-changing results without the hustle.
1 x 30 MIN 1 on 1 COACHING WITH MEL to provide guidance on YOUR catalogue or website or whatever you WANT to get feedback on!
Included is...
Sarah- Good Thing
This program has changed my life! I have so much clarity now in my business. I cannot believe the amazing growth I've achieved in business.
Alexandra Strong.
Best money I have spent on my business! This was the first online course of its kind I have invested in and it has been well worth it! I already have several wholesalers and it helped me pave the way and avoid mistakes which I 100% would have made without doing the course! As a busy mum it was great being able to re watch the content and take notes etc...
Amanda Joy- Fawn & Flora
Your course is so rich in amazing information. Iam devouring the content, and love it! :) I feel like I have this amazing opportunity to get this right from the ground up! Thank you so much!!
Any product-based business owners who has a to-do list a mile long and has no idea where to start first, those who feel like you need more exposure, need more traffic, need more customers…
If you’re spread too thin trying to do it all and not doing anything well with profit margins are low, your conversions are even lower and your social media follow feels non-existent...
Who is this program for?
As long as you have a product underway or almost ready to go then this is for you.
If you are still searching for your product then maybe come back once you have it ready to launch or book a 1 on 1 session with Mel.
Is this program suitable for me IF I DON’T HAVE A PRODUCT TO SELL YET?
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It depends on how fast you can implement everything!! There are many factors to consider and no guarantees of income or timelines. The market does decide. But if you have a USP and prices set to suit market conditions and your branding and products that are Retail ready you will be well on your way asap!
When can I expect to hit $10k months?
No. Not at all. Tech and the systems I recommend are designed to make your life easier, not harder. They’re all user-friendly, simple to use and come with tech support. Plus, I act as your translator, turning techy speak into plain old English showing practical videos and demonstrations.
Will I get left behind IF I Don"t have TECH skills?
I totally get it. You’ve invested a lot to get here. And you’ve learnt a lot in the process too. You’ve become the expert on your product. But there’s one area that you’re not an expert in and it’s letting you down. It’s time to become the business expert.
Learn how to run a product-based business. Learn how to be a successful owner of a product-based business. Learn how to become the CEO of a product-based business.
That’s what this course will teach you.
I have already invested in courses before what makes this roadmap different?
over 100 other business owners have implemented systems that give them these results.
Haven't launched a product yet and still in the exploration stage.
You are not willing to try new things in your business and test and evolve different tactics.
You want easy and quick fixes. Running a product business takes commitment and tenacity. You have to be willing to put in time and persistent effort.
You want someone to do all the work for you. Sorry girlfriend that ain't me. Think of me as your guide and coach but not your magical wizard.
This program is for business owners who are ready to dive in and take action. It's not right for you if:
wanting consistent Hell yes
monthly sales!!
OPen to trying new things
And willing to work smarter
Ready to take action to make YOUR product business a success.
This program is right for you if you are:
Claire- Eclectic house
Working with Mel has been a game-changer! I have so much clarity now in my business. I would highly recommend.
Ralean - Paper and Flower
Mel is generous, warm, clever and so experienced. The course is detailed and easy to understand with so much content!. My confidence in taking my business into this new phase is so much higher than it was and it doesn’t seem so scary. The course is fabulous.....do it!
Katie- Kindor Homewares
An invaluable program that has helped streamline my business operations, build my customer base business and grown my confidence.
Leela -Solart
I am so glad I did the program, it has really helped highlight areas I need to work on and how to fixes past issues I was unclear on how to solve. Very useful for setting your business up for selling to either DTC or wholesale.
So here we are down the pointy end....you can keep googling and guessing about what you should focus on next in your business or you can invest the time and money from someone who has been there before.
Take my 25 years in the industry and use it to fast track your progress! The time is now- what will you do?
It's time to stop dreaming and start doing.
buckle up business owner
The best way to ensure you are ready to start growing (and especially if you wanting to add in wholesaling!)
Leela - Solart
It's an excellent investment in your business.
The program is fantastic value for money and the resources are so helpful.
Fliss- Bahru
I am so glad I did the program, it has really helped highlight areas I need to work on and how to fixes past issues I was unclear on how to solve. Very useful for setting your business up for selling!
Felicity- Ink Spiller
The program was a great way to introduce how to set up all my revenue streams within your business. The practical tools helped to structure how to price your products accurately and how to manage your my customers better.
Naomi- House of Lacuna
Definitely do it. It is such a great resource that you can come back to again and again. Mel is so generous in her time and thoughts and even at the end of the course it doesn’t feel like that is it - I feel like she would always be happy to answer a question.
Louise- Red Bobble
Do not think twice about it. The program has been invaluable. It is Applicable. Practical. Invaluable!
Rachel- Rachel Diaz Artist.
