Get more stockists.
Get more reorders. Build wholesale into a real revenue channel.
THE WHOLESALE SYSTEM - For product brands ready to sell wholesale
thelotco
The complete system for turning your products into wholesale revenue, from getting retail-ready and finding the right stores to winning orders and getting them to reorder again and again.
Instant access. Lifetime updates.
START BUILDING MY WHOLESALE SYSTEM
One sales channel is not a strategy. It's a risk.
You're tired of having to find every single customer yourself.
The problem
Every sale on your website needs another click.
Another email.
Another ad.
Another Reel.
Another customer to discover you.
Meanwhile, one good retailer can place a $1,000 order today, reorder throughout the year, and introduce your products to hundreds of customers you've never reached before.
That's what wholesale can do differently.
Not replace ecommerce.
Build another serious revenue channel alongside it.
What could one good retailer be worth to your business?
REAL RESULTS. NOT WHOLESALE THEORY.
Wholesale isn't about collecting stockist logos for your website.
It's about building another revenue channel, one retailer, one order and one reorder at a time.
$62K
in additional wholesale sales
$65K → $320K
in wholesale revenue
$32K
from one trade show
Wholesale isn't about collecting stockist logos for your website.
Leila added $62,000 in wholesale revenue after implementing the strategies we worked on.
Not more Instagram followers. Actual orders.
Megan's brand grew her wholesale channel from $65,000 to $320,000,
turning wholesale into a serious part of the business.
Anna generated $32,000 in orders from her first trade show, showing what can happen when the offer, preparation and buyer strategy are right.
$1,000 → $250,000
THE NUMBER THAT CHANGED HOW I THINK ABOUT WHOLESALE
When I owned my retail store, I placed an initial order of around $1,000 with one brand.
That wasn't where the value of that retailer relationship ended.
Between my store and the owners who followed me, that relationship ultimately became approximately $250,000 in wholesale orders over 10 years.
The first order is exciting.
The reorder is the business.
This is why I don't teach you how to simply "get stockists."
I teach you how to build a wholesale system that helps you get ready, reach the right retailers and turn first orders into repeat business.
READY. REACH. REPEAT.
Why I teach wholesale differently.
Who's behind this
I built a brand with my sister and sold it into stores from New York to New Zealand. Then I opened my own retail store, which is where everything changed, because I became the buyer. I was the one deciding which brands got shelf space and which emails got deleted.
25 years in product businesses
Built and sold my own brand
Owned a retail store and bought from hundreds of suppliers
Former National Wholesale Sales Manager
80+ trade shows across Australia, NZ, the US and Europe
Coached 500+ product founders
Most wholesale education tells you to FIND MORE RETAILERS.
But, before you find more retailers, let's make your business easier for retailers to say YES to.
Retailers don't just buy products.
They buy products they believe they can sell.
Ready. Reach. Repeat.
THE FRAMEWORK
Three stages.
Miss one and wholesale stays unpredictable.
Make your brand easy for a retailer to say yes to.
Pricing. Margins. Catalogue. Packaging. Terms. Minimums. Ordering.
No more wondering whether you're actually wholesale-ready.
Ready
R
Turn first orders into customers who keep buying.
Build the follow-up, retailer communication and reorder systems that increase the lifetime value of every stockist you win.
RePEAT
R
Find the right retailers and give them a reason to buy.
Know who to approach, where to find them, what to say and how to follow up without feeling like an annoying stalker.
Reach
R
Not a course. A system you'll keep opening.
WHAT IS IT
The pricing tools, templates, catalogues, scripts, dashboards and playbooks I've built over 25 years, in the order you need them.
My client Layla still uses the same spreadsheets five years later. Every time she launches a new product, she opens them again. That's the difference between a course and a system.
START BUILDING MY WHOLESALE SYSTEM
Organised the way you'll use it.
What's inside
Pricing and margin calculators
Retail ready checklists
Packaging & POS requirements
Line sheets and catalogue templates
Photography guidelines
Ready
Retailer research and database tools
Outreach scripts, catalogues and email templates
Faire and marketplace strategy
Trade show planning and follow up
Agents and distributors
Custom GPTs that review your catalogue before you send it
ReaCH
Reorder sequences and timing
Retailer relationship playbooks
KPI dashboards and tracking
Lifetime value and forecasting
RePEAT
$737 of bonuses, included.
Join through the training and you also get
Money & Mindset Strategy Session
For the pricing conversations that happen in your head before they happen with a buyer.
Trade Show Bootcamp
Built from 80+ trade shows. The one that pays for itself the first time you exhibit.
One month inside Product Business Growth Club
So you build this with people doing the same thing, not alone in a spreadsheet.
Lifetime updates
Everything I add from here, you get. Clients who joined years ago still receive every update.
Yours today for $995
$2232
Total value
$495
$195
$47
ongoing
This isn't about making back $995 by selling $995 worth of product.
It's about building a sales channel that can keep producing orders and lump sum sales for years.
Proof, by stage.
Founders who built the system
$200k to $9 million
KELLY, KLIPSTA
READY
"Mel gave me the confidence to price properly for retail, wholesale and export."
5 stockists to 100+
JACQUIE, WE ARE EVER
REACH
"Same product. We changed how I approached stores, and the answers changed."
40 stores to 280
Ebony, Red Hill Candle Co
REPEAT
"I know what every stockist is worth and exactly where they came from."
The first order is exciting. The reorder is the business.
One wholesale account can cover the whole investment.
CHOOSE YOUR PATH
$255
START THE PLAN
PAYMENT PLAN
USD x 4 weekly payments. Start today for $255.
$995
PAY IN FULL
Pay in full
USD once. Skip the payments and save.
$1495
MOST POPULAR
$1995
GO VIP
VIP
Everything, plus 2 hours 1:1, a range and pricing review, a website review, and intros to 2 retail buyers.
$2495
Included with every option
The Wholesale Operating System in full
Trade Show Bootcamp $495
Money & Mindset Strategy Session. $195
One month inside PBGC. $47
Lifetime updates
Your link expires when this session does.
The $995 price and the bonuses are for founders who join through the training. Not a pressure tactic, just how the pricing works.
100% money back guarantee. Complete the material, and if it hasn't helped, request a refund within 30 days*
$375
You open your inbox and a boutique has said yes.
You send the line sheet you built inside the system. They place a $500 order.
Next month they reorder. The month after that, so do two more stores.
Nobody had to see an ad. Nobody had to find you on Instagram.
That's what a wholesale system looks like once it's running.
IMAGINE THIS
Product Business Strategist. Profit Nerd. Straight-Talker.
I've spent more than 25 years in the product industry as a retailer, buyer, brand owner, wholesaler, lecturer, consultant and coach, and I've worked with hundreds of product businesses along the way.
These days, I help established product brands and retailers work out what to focus on next to grow sales and, more importantly, profit.
Because usually you don't need another 47 strategies.
You need someone who can look at the whole business, spot the pattern, find the bottleneck and say:
There. That's the lever. Let's fix that first.
I combine a creative eye with a commercial brain, which means we'll talk about your brand and your website, but we'll also talk margins, conversion, wholesale, customer acquisition, repeat purchase and whether you're actually making enough money.
No one-size-fits-all formula. No posting on Instagram 17 times a week because some guru told you to. And absolutely no pretending revenue matters if there's bugger-all profit left at the end.
Build a product business that sells more, makes more and gives you more choices.
I've worked with hundreds of founders, helped build multiple million-dollar brands and supported businesses featured on Shark Tank.
Because beautiful products are great.
But profitable businesses are better.
Questions.
BEFORE YOU ASK
I built a brand with my sister and sold it into stores from New York to New Zealand. Then I opened my own retail store, which is where everything changed, because I became the buyer. I was the one deciding which brands got shelf space and which emails got deleted.
I'm just starting out. Is this too soon? 👇🏼
Definitely not! This will give you the confidence to contact buyers and Retailers and in turn give you better conversion rates for everyone you contact also.
I already wholesale. Will I learn anything?👇🏼
This is where it usually pays for itself fastest. Most established brands are leaking margin, missing reorders, or carrying stockists who will never grow.
Will this work in my country?👇🏼
Yes. Clients are using this in the US, the UK, New Zealand, Australia, Singapore and across Europe.
Does it cover Faire and wholesale marketplaces?👇🏼
Yes, alongside trade shows, agents, distributors and direct outreach.
Do I have to do trade shows? 👇🏼
No, though I love them and I've exhibited at more than 80. Trade Show Bootcamp is included either way. For now or use in the future.
How is this different from a course?👇🏼
A course teaches you something once. This gives you tools you'll open again every time you launch a product, set a price or approach a store.
Stop relying on one sales channel.
Start building a business retailers want to buy from, again and again.
Start building MY WHOLESALE SYSTEM
- AMANDA JOY - FAWN & FLORA
I am devouring the content, and love it! :) I feel like I have this amazing opportunity to get this right from the ground up! Thank you so much!!
Real results from founders just like you. Here’s what’s possible when you stop winging it and start selling with strategy.
“
Lizzie, Urban Fable
Thank you Mel, for delivering an outstanding wholesale program that has helped us to set up our business for wholesale success. The information, advice and follow up assistance you provided was incredible. I would highly recommend the program to anyone who wants to grow their wholesale side of the business but is unsure where and how to start. You will definitely have all the answers by the end of the program!
you will definitely have all the answers by the end of the program!!
- Felicity- ink spiller home
I felt SO much more confident dealing with her than I would have had I tried to tackle it without the course knowledge. In fact I cringe thinking about how it might have gone had the 'precourse' me' handled it!.
The Wholesale Group program gives you everything you need to confidently step into the wholesaling world. From numbers to sales pitches to POS and marketing materials, it covers everything you wondered about but weren't sure of, plus a whole lot of information that is crucial to success but you may not have even considered.
I got my first stockist shortly after completing the course!
“
- RAELEAN- PAPER and FLOWEr
I can come back to it again and again as I need to. My confidence in taking my business into this new phase is so much higher than it was and it doesn’t seem so scary. The course is fabulous.....do it!
Mel is generous, warm, clever and so experienced. The course is detailed and easy to understand with so much content!
I would absolutely recommend and it is 100% value for money. I am so excited and look forward to watching the program again to pick up on the smaller things I missed this time round. Seriously do not think twice about it. The program has been invaluable.
An invaluable program that has helped streamline my wholesale operations, build my wholesale business and grow my confidence.
- Katie- Kindor HOmewares.
- Alexandra Strong ART
The program has been essential in me beginning to wholesale my art prints. This was the first online course of its kind I have invested in and it has been well worth it! I already have several wholesalers and it helped me pave the way and avoid mistakes which I 100% would have made without doing the course! As a busy mum it was great being able to re watch the content and take notes etc... best money I spent all year on my business!!
“
Your course is so rich in valuable information!!
- TONI - BAREWARE BUB
It’s an absolute necessity and gives strategy, guidance and actual list of things you need to nail in order to successfully do wholesale. Without it, it’s not impossible, but it’s painful, tedious, and slow! I’d also highly recommend if you’re doing the wholesale to have the 1:1 call to review your catalogue; your time was invaluable.
This wholesale program is absolutely essential for anyone who has a product based business who is trying to get their products into wholesale
The wholesale program helped me refine my product offering as it showed me how I need to improve my profit margins and source different suppliers and manufacturers. Mel provides so much helpful advice and information and it is coming from an experienced mentor and lovely person who understands all aspects of running a business.
I love Mel's down-to-earth approach and her generosity.
Highly recommend!!
- AMY COMPTON ART.
Best money I spent all year on my business!
100%
money back
guarantee
Try My Program for 30 days. Get your money back if it didn’t serve you.
I am confident that you’ll love this program and it will revolutionise your life… but if you’re feeling uncertain, you can rest assured that I have an iron-clad guarantee that makes this a 100% no-risk investment.
When you enrol, you’ll have 30 days to go through EVERYTHING inside the program and implement it ,if you don't get at least one order you can request a full refund!
We're so confident that you'll love every part of the The Wholesale System.
But you know what, we think it's actually going to change your business and life forever, so buckle in!
I want you to feel so freaking good about making this investment in yourself and your future. So if you try it out and it isn’t for you, then nothing lost.
Join now and feel confident in your decision with my 30-day guarantee.