For the Product-Based Entrepreneur looking to scale to high 6 and 7 figures.



limitless knowledge. ENDLESS GROWTH.

Scale it Mastermind

If you have been looking for personalised business guidance in an empowering and accountable setting specifically for product-based businesses (retail store and brands) then this is for you.


Your next-level life and business are waiting for you.
You are a 7-figure business owner in the making, a powerful CEO and a truly magnetic entrepreneur.

You are here to take action and are ready to step into that next uplevel. 

You have big goals and want guidance on your next steps from someone who has been there before.

2x 60 MINUTE  1 on 1 - High level Business Coaching calls with Mel.

WHAT is incLuded:

2 x 90 min group coaching calls per month with Mel and a small intimate group.

A Full Day Virtual Experience.

Daily Coaching and support via Voxer calls and messaging M- F 

Shared tracking and planning trello board 

A Community of likeminded, incredible women all running product-based businesses.

Access to the entire thelotco product suite including all courses and programs


Meet with Mel for a 1:1 deep dive personalised business coaching session to establish your 90 day goals and define your bespoke strategies for sales growth and opportunities in your current business model.

This is your opportunity to share where you’re at and receive hot-seat coaching from me on the exact personalised steps to move forward next. We’ll cover everything from marketing, strategy, mindset, expansion, product development, and so much more. You’ll also learn from your incredible Mastermind group – their wins, action steps and strategies recommended for their businesses.


A full day planning, mapping out goals for 90, 120 and 360 days.
You will leave knowing the entire journey ahead for you, along with your next best steps to focus on, and the exact actions you need to take.


Group Voxer voice coaching and message support Mon-Fri for support in between calls.  value)


Build a community with other 6 and 7 figure product  entrepreneurs. The connection, and support from other women in the same situation as you is priceless.  One of all previous members favourite aspects.


Access to all thelotco programs on sales, marketing and pricing strategies.and offers within the Mastermind time frame.


Stay on track and keep organised and accountable with our shared trello board with action steps, due dates and accountability built in.

LIVE trainings with Mel and other Guest Experts.

LIVE sessions where Mel or Special Guest will take you through a component of the Strategy, Marketing & Mindset required to help your product business.


you want to share big wins & workshop business challenges inside of an empowering container of like-minded women

You want accountability to create big change and leaps in YOUR business.

You're looking to scale & create consistency via new revenue streams, systems, sales & service to take your biz to its next level

You are already generating over 6 figures in your product business.

you want a container that is specific to product entrepreneurs

I'm going to get you so revved up and ready to go.  I'm going to support you to set big hairy audacious goals and figure out how the fuck to achieve them!!

But don't just take it from me take it from those who have been here before you 👇🏼. 

I can't believe how far we've come in 18 months. We are now a multi million dollar business. Mel's belief in me and my business has been an absolute gift. She's taught me not to sweat the small stuff and to keep working towards my goals.  Kelly, Klipsta.


We look for growth opportunities and map out how to achieve these.

How does that sound?

The Scale it Mastermind  is like no other program. It's unique approach will help you achieve game-changing results without the hustle.

best SAles channels for your product, Opportunities for visibility and global expansion.


BUsiness systems and structure.

MOney mindset and wellbeing.

team management, SOP and ONBOARDING.


What people are saying

Kelly Walker., Klipsta

I was running a business by myself. I was excited but also totally overwhelmed., I was new to manufacturing and ecommerce and there were so many decisions to be made everyday. Mel's programs were absolutely invaluable to me. She held my hand through every element of building my business. She gave me templates to work out pricing, she gave me all the tips and tricks I needed to become a successful retailer and wholesaler. I was no longer doing it alone and trying to reinvent the wheel. I also really liked having the accountability of having to take action and report back my results on a fortnightly basis.

Renee , Birch Store

So having had that experience working with Mel in the past, it was a real no brainer to go, oh my God, she's just going to be able to kick me up the butt and keep me on track. It helped me to find what it is I need to be doing and break it down.

So breaking down what's important, where to focus my energy on how I can do that. So I'm not losing my mind and I think that's what I've enjoyed the most. Is that accountability. In fact what I thought was going to be a few months worth of work has been able to be broken down and conquered and moved on already within only a few short weeks. 

Claire, Eclectic House.

Working with Mel has been such an amazing experience.  Her knowledge and background in product-based business and retail sets her apart from so many others.  She has lived and breathed this job!

Working with Mel has been a game-changer! I have so much clarity now in my business. I would highly recommend if you are thinking of working with her in any course or program she runs.

Being in the Mastermind was such a great way to focus and make sure I was accountable to getting things done!

What's Included

Full day intensive

We start with a half day live event where we will work through mapping out goals for 90, 120 and 360 days.. You will leave knowing the entire journey ahead for you, along with your next best steps to focus on, and the exact actions you need to take.

Plus, there's nothing much more powerful than spending time with others on the same journey as you. During this time, you'll meet your fellow Mastermind members: like-minded business owners who are scaling their business with an online program. These peers will no doubt become friends, collaborators and supporters.

Daily Support

Get access to daily support from Mel via a group voxer (communication app) M- F. 
No longer be stuck on decisions, have a sounding board and guide who has been there before and scaled a product business.
Within our private community forum, you can pick Mel's brain about your own decisions, stock management, tech and how or what to outsource to a team members.


Join the twice monthly group strategy calls with me, where you can hot seat 1:1 with me to receive personalised advice and feedback, along with learn what's working from your fellow mastermind peers.

Everything in the Mastermind




so, are you ready to stop dreaming and start doing? 

Private Calls x 4 -30 mins

Private Voxer chat support for 6 months

6 x monthly payments

Bi Monthly (fortnight) Group Coaching


Monthly learning modules

6 x monthly payments



Group Voxer chat support

Mel has a no BS and down to earth approach which is fantastic for getting in and getting things done.
Before working with Mel and attending Life Instyle, I had just over 50 stockists. At the show I gained approx 10 new stockists. Now 7 months later, I am sitting at close to 90 stockists (just over 70 in Australia, plus 18 overseas).
I have also launched in the US Market, with two main stockists there. Since June, these two stockists have placed 15 repeat orders.

I LOVE THIS CHICK💕 She's real, relevant and relatable.



Mel's costing spreadsheet is a game-changer.  It’s amazing and so easy to use.  I now have a clear understanding of my costings, pricing and margins.
I know exactly what target prices I should be aiming for when researching new products.


I’ve built two multi-million dollar product businesses that I’ve since sold, I’ve owned a retail store, I’ve been a buyer for big brands, I’ve been a seller, I’ve exhibited at over 50 trade shows, I’ve worked with 100's of brands to help them grow to over a million in sales, and I’ve taken all of my knowledge and distilled it into an easy-to-follow roadmap that’ll help you confidently take the exact next step you need in order to grow your business to consistent five-figure months and beyond.  

ceo, business coach and educator helping other leading ladies grow and scale their business.

I'm Mel! The girl who fell in love with business.


Ask Melissa Anything!

For product-based business owners who have hit that multi 6 figure revenue but want support to take them to that next level.
You want to be surrounded by others who are in the same position as you.  Creative Product Business CEO's.

 Whether it is about expanding globally, figuring out where to focus your attention first, goal setting, or accountability.  

Who is the mastermind for?

Absolutely.  This is about how to scale, how to take that next step, how to build systems  to allow you to scale.

Is this program suitable for me IF I ONLY SELL DTC?


It depends on so many factors.   If you have already achieved multi 6 figures then we will review what the next best steps to take to expand your business and put you into CEO role where the sky is the limit.

When can I expect to hit $7 figures?

Ideally yes.  That is what we are about.  Accountability and showing up to support your growth, as well as support others and form a great network of amazing intelligent business owners.


I have already invested in programs before what makes this mastermind different?