Are you a creative who is flat out getting all the business side of things done you do not have time for creating anymore?  

Do you wish someone could help you with all the Marketing, Pricing, and Strategy side of your business?

Have been busy searching and seeking business advice that is actually relevant to you and not just some generic Business Coach who tells you to increase your prices or get more sales!!



Download this free 60 day marketing calendar for your business.

  • Social media topics.

  • Tips for retail or online stores right now.

  • Tips for wholesale brands too!!

  • Planning ideas for sales period!!

Get the Top 10 tips to make sure you are on track when it comes to Wholesaling your brand.

  • Find out the first steps to making sure you are ready to launch.

  • What is the most important aspect?

  • Learn the best way to approach stores.

  • Do I need to include a catalogue?



Every asked the Question? 

How do I go about pricing my product?

Well look no further!!

Download this free document with all the details you need to Price your Product here.

Calculations, Margins, Wholesale, Trade prices. 


All the deets are inside.


I'm Melissa

Business consultant, Teacher, Mentor, Digital Marketer, Podcaster (almost!), colour lover and chai latte drinker.


I provide clarity, direction, and strategy for Retail owners, Brand builders, and those working on their side hustle.

I will guide, help, coach and inspire you on your journey.

We will strategize, review and make plans to drive you towards your business growth.

I specialize in working with Retailers, Online stores, Product-based businesses, Artists, Fashion labels, Interior Designers and more.


The creative & design industry is my forte, having created and grown multiple 6 figures brands in fashion and lifestyle. 

I ran my own Retail Stores for many years (I get what it means to work hard!) before selling them and then working in Management roles within iconic Australian brands.


With over 20+ years of experience in everything business, retail, fashion, marketing, and sales I can help you in your business. 

From start-ups and side hustles to established businesses turning over millions. 

I have worked with over 80+ brands, retailers and designers in the past 2 years alone


As a Business Coach  I help you move forward, learn new skills, and develop clear strategic plans that streamline your business and increase sales. 

I review, analyze, and assess your business with fresh eyes. 

I have a passion to inspire, mentor & nurture and with my extensive industry experience I can help you, your business or your idea become the real thing with the best tips and tricks to start you off on the right foot.

Straightforward, practical and genuine business advice.


My most popular service. 

One on one business advice for you. 

Catered to your needs, covering the areas you most want to focus on.

This is where we dive deep into your business and analyze, review, and plan.

Questions answered, feedback given, plans made and strategies put in place. 

You leave with direction, clarity, and specifics,

Deep Dive (6 hrs) $1495 or Mini (3 hrs) $795

(ex gst)

Join me and other like-minded businesses in learning new business skills, knowledge, and tips each month and increase your sales!!


A great way to learn targeted information that will help your business grow whilst being part of a supportive community of like-minded peeps!!


Just for you as a Retailer, Brand, or Online business. 

Here you will take action, and reach those goals by getting access to the resources, tools, and people to support you and guide you on the journey. 

Ask and share feedback, learn a new topic each month, real business advice and support, covering more than just marketing, and making sure you and your business go on a journey of growth and development.

Register interest here.

From $39 /month

I can help you get your Business Online Ready. 

Website analysis, Social Media edits, Shopify store.

It is so important to make sure you have an Online revenue stream in this current market.

Only $49 !!!


  • Are you a creative but lacking resources to execute ideas?

  • Do you need an overall Business strategy of what to do next?

  • Stuck in a rut?  Profit stalling or just keeping your head above water.

  • Maybe you are starting out?  Need help in getting going on what to do first?

  • How do you make a profit? 

  • Are you a retail store that is struggling with margin and product mix?

  • How to get your assortment right and making sure your bottom line is healthy.

  • Do you want to start wholesaling your range but unsure where to start?

  • Do you have most things covered but no idea how to implement Instagram and Facebook or Email newsletters?

  • Do you have dreams to start your own retail store, brand or fashion label but not sure where to start? 

  • Have you been working in your business for a few years now but not making enough profit?  

Whether it be sales strategies, planning, branding, marketing, sales projections and growth, product development, financial planning, or just a much needed objective overview.

I can help you take your business to a new level.

I love to teach, educate and mentor.  It is in my blood.  I have been a High School teacher, Swimming teacher, University lecturer, Retail Store Manager/Owner, and worked in leadership positions in the corporate world.

I really do love to share what I know and work with clients that are thirsty for more knowledge. 

It is a win-win situation!!! 


Sales Strategies | Business Planning | Marketing Plans | Visual Merchandising | Pricing Plans | Forecast Sales 

International and Local trade shows | Mentoring staff | 

Retail overhaul | Pricing for Interior Design |


I have had a few mentoring sessions with Melissa from Thelotco and they have been amazing. Melissa has helped me in all areas of my small business from retail and wholesale sales strategies to product pricing, tips on reaching a wider audience and also has helped me with advertising/marketing content and planning. She has given me strategies in regards to negotiating future collaborations and has introduced me to the options available when I look at expanding to the international market in the future. She has helped me set achievable goals and has also fine-tuned parts of my business that I had previously worked on to make sales more streamlined. When you're working on your own business it is so easy to get stuck on the little things so it's nice to have someone there help you see the bigger picture, to listen, provide you with honest answers and to hold you accountable. She is also just a genuinely lovely person. I can't recommend Thelotco highly enough ⭐️⭐️⭐️⭐️⭐️


—  Karina, Karina Jambrak Art

Blog &


Tips, strategies, ideas and guides on how to run , manage, and grow your Retail store, Brand or Side hustle.



Featured on podcasts recently.

Click on the image below to listen.

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Where you'll find me

The Huddle

Orange, Feb 2020

Conversation Series- Life Instyle

Melbourne, Aug 2019

VAMFF- IDEAS program

Fitzroy, March 2018

The Business Couch- Life Instyle

Sydney, Feb 2020

Snapping pics at The Huddle.

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Let's be insta friends.

Facebook forever.

Find me pinning over here

Subscribe to get advice, tips, and strategies to help your business grow.



Challenge yourself, your business, your brand and embrace ‘new & different'. Is what you're doing still valuable in your industry, still profitable? What can you add to your brand offering that will help you grow and excel. Take a risk. Not too big, but risk is good.


We see things with fresh eyes. We step into your space, into your zone and review what you're doing and how you're doing it. Are you doing it right for now, for the current market? Have you evolved with your customers (new & old)?


If you don’t evolve, make changes and try things differently, we can guarantee you your competitors will. So let us help you grow into a better version of your current self. What worked back then doesn't now. People have changed, our lifestyles have evolved and we now live in a global market, not the Australian market.

So you need to embrace change in order to maintain and grow success.


hello@thelotco.com.au0404 498 689 

Melbourne, Australia 3000

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