Hey, I’m Mel.
Got a product-based business?
I'll help you make way more sales & more profit-without burning out, guessing what works, or relying on hope as a strategy.
If you’ve got a product brand or retail store and you’re done with the hustle-every-day, never-feel-ahead struggle, you’re in the right place.
I’ll show you exactly how to price for profit (no more working for the scraps), set up multiple revenue streams (wholesale, DTC, eCommerce - yes, you need all three), and market your biz so customers are practically begging to buy from you.
Because let’s be real: You didn’t start this to be busy - you started it to be successful.
Let’s make that happen.
Ready? Let’s build your wildly profitable business.
Want to hear that sweet cha-ching of sales rolling into your inbox?
I help bold, action-taking women build the profitable product business they’ve always dreamed of—without feeling overwhelmed, burnt out, or wasting time. My goal? To help you create a sustainable business that provides both freedom and income (because let’s be real, passion alone doesn’t pay the bills).
Have you ever wondered how to transition from feeling stuck in your business to enjoying consistent revenue? No matter where you're at, I’ve got you covered:
✨ Just starting out? Let’s set strong foundations to avoid costly mistakes.
👎🏼 Feeling stuck? I’ll show you how to turn sporadic sales into consistent revenue.
📈 Ready to scale? Whether it’s hitting six, seven, or multi-seven figures, I have the experience and roadmap to get you there.
Imagine having the freedom to work on your terms, while your business runs smoothly. If you’re ready to take your product business to the next level, let’s make it happen!
HYPE WOMAN
BUSINESS COACH
SPEAKER
PODCASTER
SEQUIN lover
i'm here because I believe
Every creative should be able to build a profitable business.
The business of your dreams that is fun, sustainable, profitable and gives you the freedom and abundant life you desire and deserve! I have worked with 100's of brands, retailers and creatives and know what success is possible for you too.
50 ways to boost your conversion rate and triple your website sales. Maximise your website traffic now and stop leaving money on the table.
Grab my guide with TOP 10 tips you need to know to start making consistent sales and extra cash from this sales channel today.
Stop cold calling and start strategising.
free stuff
Mel was the most incredible business strategist we've ever worked with. She's an actual genius. I am constantly still thinking 'What would Mel do whenever I am making new decisions in my business'
- Bec, BEC FING DESGNS
THELOTCO
PODCAST
Want tip and hacks to make running a Product business that little bit easier?
Hear how other creatives have built their micro or million-dollar product businesses, and how they got started and what they focussed on to stand out and build a business of their dreams.
Tune in to hear Mel explain things in an easy to understand and practical way.
Listen now.
thelotco guide to more ecommerce traffic
15 ways to get more web traffic
Build a website and they will come.......
Or maybe not so much. It is really flipping hard and can be expensive to get new customers to your website. So grab this guide to see how others and doing it and what works for other successful product businesses. There is a list and details of 15 ways to get more eyes on and customers to your website.
Ten Tricks for
Better Insta Photos
Trust fund gluten-free scenester PBR&B hot chicken. Poke try-hard vegan pop-up. Banh mi meggings before they sold out.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt wisi enim ad minim veniam.
FREE download ↓
the course
Roadmap to Profit!
Build your profitable product business.
An 8 part program delivering you everything you need to start making real MONEY from your product business. With 12 months of coaching and support. Stop playing small and doing everything bit by bit. Get a comprehensive guide from someone who has over 25 years experience and created 2 multi-million dollar businesses. This Roadmap helps you know what to focus on and where to invest your time and money.