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Build a profitable product business that actually pays you.

Hi, I'm Mel.
If you’ve got a product brand or retail store and you’re done with the hustle-every-day, never-feel-ahead struggle, you’re in the right place.

I am here to help you Increase profit, improve conversion, grow wholesale and stop guessing what to focus on next.

FOR PRODUCT BRANDS + RETAIL STORES

✔ Product brands + retail stores doing $5K-$100K months
✔ Retail store owners wanting more profit
✔ Founders wanting wholesale growth
✔ Businesses tired of guessing what to do next

WHO I HELP

Product Business Strategist. Profit Nerd. Straight-Talker.

I've spent 25+ years in retail, wholesale and ecommerce, building businesses, making mistakes, figuring out what works and helping other founders do the same.

These days, I help product brands increase profit, improve conversion, grow wholesale and build businesses that don't rely on hustle, hope or constantly feeding the algorithm.

I've worked with hundreds of founders, helped build multiple million-dollar brands and supported businesses featured on Shark Tank.

Because beautiful products are great.

But profitable businesses are better.

i'm here because I believe

Most Product Businesses Don't Have A Sales Problem

They have a:
Profit problem, Conversion problem, Pricing problem, Customer journey problem..
More traffic won't fix those.

Grab my Roast Queen GPT that tells you exactly what tweaks re need on your website to make more bang for your buck!

Grab my guide with TOP 10 tips you need to know to start making consistent sales and extra cash from this sales channel today.
Stop cold calling and start strategising. 

free RESOURCES

Mel was the most incredible business strategist we've ever worked with. She's an actual genius. I am constantly still thinking 'What would Mel do whenever I am making new decisions in my business'

- Bec, BEC FING DESGNS

that's what (they) said:

With Mel’s guidance, support and encouragement, I finally quit my 9-5 and started my dream biz!

KIRSTEN, Beauty FOUNDER

I made 32k LAST MONTH after consulting with Mel (Compared to 4k in my business last year.) 

ANNA, DESIGNER

I made less than 40k in my first year of business. I made over $600K the next year after I worked with Mel!

Megan, second scout

Meeting Mel was pivotable to our business success. She helepd us set up our pricing, systems, wholesale and we went from a side hustle business to multi million dollar venture in a few short years. 

ELLA AND GEORGIA, ETIKETTE

Want to make finally figure out how to price your product correctly?

So grab this guide to see how its done.

Ten Tricks for Better Insta Photos

Trust fund gluten-free scenester PBR&B hot chicken. Poke try-hard vegan pop-up. Banh mi meggings before they sold out.

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FREE download ↓ 

FREE BUSINESS COACHING IN YOUR POCKET

PODCAST

200 episodes to binge.
Listed as top 2% podcasts in the world.
Want tip and hacks to make running a Product business that little bit easier?

Hear how other creatives have built their micro or million-dollar product businesses, and how they got started and what they focussed on to stand out and build a business of their dreams.
Tune in to hear Mel explain things in an easy to understand and practical way. 
Listen now.

the course

Stop Guessing. Start Growing.

An 8 part program delivering you everything you need to start making real MONEY from your product business.  With 12 months of coaching and support. Stop playing small and doing everything bit by bit.  Get a comprehensive guide from someone who has over 25 years experience and created 2 multi-million dollar businesses. This Roadmap helps you know what to focus on and where to invest your time and money.

Roadmap to Profit

✔ 25+ years in retail, wholesale and ecommerce
✔ Helped build multiple million-dollar brands
✔ Worked with Shark Tank businesses
✔ Practical strategy, not theory
✔ Product-business specialisT

Why work with me?

Not Sure Where To Start?

Whether you need more sales, better margins, stronger wholesale systems or a clear growth plan, I've got an option for you.