Build & Scale Your
Product Empire! 

JOIN THE PRODUCT BIZ GROWTH CLUB →

It’s time to level up!
Want to move from just getting by to absolutely thriving?
Get ready to turn your product-based biz into a well-oiled, money-making machine that not only pays the bills but funds your wildest dreams. Let’s make it happen—profitably, sustainably, and with a whole lot of fun along the way! 🚀

Build & Scale Your
Product Empire! 

Knowing things ≠ STRATEGY.

Strategy is about taking all that info, TAKING ACTION and using it in a way that actually gets results. 

It’s time to stop flying by the seat of your pants!
You need a game plan, a strategy, and ALL your systems working together to create that dream biz.
AND YOU NEED TO IMPLEMENT!!!


I have worked with 100's oF brands

and helped generate millions in product sales for ALL types of businesses!

I know WHAT is possible and I know WHERE to spend your time and what to FOCUS on.

And HAVE UNCOVERED THE SYSTEMS AND TOOLS YOU NEED TO START, SCALE AND 

“We are now a multi-million dollar business!”

I can't believe how far we've come in 18 months. Mel's belief in me and my business has been an absolute gift.
She's taught me not to sweat the small stuff and keep working towards my goals. 

- kelly

Introducing...

 Product BIZ GROWTH CLUB

Your ultimate membership for ambitious retailers and product-based brands ready to go from overwhelmed to thriving.
With step-by-step guidance on getting in front of more customers, mastering your marketing strategies, and eliminating the overwhelm, it's your blueprint to building a brand that not only stands out but thrives.

How It Works

First this

You go through the intro. modules.
Nail who your customer is, Optimise your Website and Maximise your marketing.

WHAT'S NEXT

You get ongoing coaching  to IMPLEMENT. Take action. Get Group Coaching support. And you get NEW content/updates each month!  

SCALING TIME

Ok NOW it's time to implement  these strategies to attract, engage, and convert your audience into loyal customers and SCALE.

Private  Community with Retailers & Brands in all stages of their business. Valuable peer feedback. (skool coming Dec 24)

Access to learning content via video, audio or text so you can select what suits you best.

Bi -Weekly Group Coaching SUPPORT for you and your business. 

Ongoing Masterclasses teaching you skills that will help you work ON your business. 

let me help you take your business to a new level. 

Specializing in the Retail, Fashion, and Design industry 
this is about MASTERING your ability to SELL & MARKET your products!!

So What's Included?

Opportunity to access a Business Coach without paying full 1 on 1 rates. You can get specialised hot seat coaching sessions too!! 

A part of a group that has woman in the same situation.  All retailers and trying to make the same things work.  Helping each other with tips or resources and support.

Total VALUE $1485 per month!!!!

You pay only $97 per month!!!!!

OR only $82.90 if paying annually!!

JOIN NOW!!!

A Template Vault library of email templates, worksheet, spreadsheet, systems, and marketing resources. No need to start from scratch—jumpstart your success with done-for-you resources and add your unique touch!

A Marketing Maximiser Kick Off Course- see details below 👇🏼

Take Action Now
Are you ready to stop hoping for change and start MAKING it happen?
🔗 Join Now and Watch Your Business Soar!

P.S. This isn’t just another program—it’s your blueprint for unstoppable growth.


Let's break it down

Here's What You'll Start With

01

MODULE One

Nailing Your Dream Customer (and Making Them Obsessed with You)

02

MODULE Two

Website Optimisation

Your website should do more than just look pretty—it needs to sell. In this module, you’ll learn how to create a high-converting site that grabs attention from the first click and keeps your visitors hooked.
Your website isn’t just a digital storefront—it’s your 24/7 sales machine.
You’ll learn how to optimize the right levers to make it work harder for you.
 By refining the customer journey and tweaking key elements, you’ll see those conversion rates climb and your sales double. Let’s make your website a sales magnet!








We’ll show you how to guide your customers seamlessly through a buying journey—from “Ooh, I need this!” to “Take my money!” Get ready to turn your website into your 24/7 sales superstar. specific feature to help create that visualization.

03

MODULE Three

Marketing Magic

Imagine this: No more scrambling to figure out what to send or post. With a clear, strategic marketing plan, your audience stays hooked, your sales skyrocket, and stress becomes a thing of the past.

In this module, you’ll craft a marketing ecosystem that effortlessly turns browsers into buyers. From mastering personal, powerful email campaigns to planning jaw-dropping strategies, you’ll learn exactly what to send, when to send it, and how to keep your audience engaged.

Say goodbye to last-minute chaos and hello to marketing that delivers real results—every time. 🎯

04

MODULE Four

Scale it, Baby!

You’ve nailed the basics, now it’s time to turn those wins into unstoppable momentum. In this module, we’ll show you how to take your initial successes and scale them into exponential growth—without sacrificing quality or losing your mind.

Get ready to learn the strategies that help you grow smarter, not harder, so your business keeps leveling up while you stay in control. Let’s take things to the next level and watch your brand soar!

Imagine your products flying off the shelves because they’re exactly what your ideal customer wants. They’re tagging you on Instagram, raving about how your brand gets them—and can’t wait for what’s next.

In this module, we’ll get laser-focused on identifying your dream customer, ensuring your brand ticks all their boxes. You’ll learn how to align your products with what they love and get the tools to refine until your brand becomes their new obsession.

No more guessing—just a clear path to creating products they can’t resist.






 the tools to test and refine until you’ve got a brand your dream customers can’t resist.

No more guessing, no more hoping—it’s time to know you’ve got it right. Let’s make your brand their new obsession.

How can product biz growth club help you?

What you'll gain:

01

Gain the clarity and confidence to make decisions that grow your business—without the constant second-guessing or overwhelm.

02

Generate sales while you sleep with proven strategies, so you’re not just working harder but working smarter.

03

Build a brand that stands out, resonates with your ideal customers, and becomes the go-to choice in your niche.

04

Kick that imposter syndrome and self doubt in the booty and feel confident.

05

Double your email list with subscribers who actually love hearing from you (and BUY!).

Enroll NOw

real results

Bec 50x her sales in one year..

"Mel pushed me to systemise, refine my product range, price properly and actually market with a strategy.
I went from 1K months to $50K months in one year!! 

real results

Steve Started His Own Biz

"Ginny changed my life. My whole damn life. I simply wouldn't be where I am in my business if not for her."

A year from now you will wish you started today....

So Let's Get Started!

EXTRA BONUS

Bonus EMAIL PROGRAM

FREE FREE FREE

Grab your seat today and get NAIL your Email Marketing ABSOLUTELY FREE

When you sign up for the Product Biz Growth Club, we’re throwing in something extra to set you up for success from day one:

Nail Your Email Marketing Program (VALUE $297 USD) – Say goodbye to email confusion and hello to clear, confident campaigns that captivate your audience and drive sales. This program is your ultimate guide to mastering email marketing, and it’s yours for FREE when you join.

50 Top-Selling Email Templates – No more staring at a blank screen! These ready-to-use templates are designed to boost engagement and sales, saving you time and effort while delivering incredible results.

These bonuses alone are packed with value and will have you leveling up your email game immediately. Don’t wait—these are only available when you join now. Let’s get those sales rolling! 🚀

LET'S DO THIS! →

“This is your day. This is the time to go after it all.”

— Me, yesterday

WORK at your own pace. PLAY YOUR OWN GAME.

Plan based on your learning style (AUDIO,VISUAL, LIVE)

GROW YOUR SUPPORT NETWORK
(IT'S THE PEOPLE YOU MEET WHO MAKE IT MAGIC)

Follow a proven SYSTEM AND EXPERT WITH 25+ YRS EXPERIENCE

This MEMBERSHIP includes THE SUPPORT AND TOOLS YOU NEED TO SELL MORE PRODUCTS!! 

BUT it does require implementation.  Remember knowing does not equal action.  YOU must put the work in to make changes in your business.
YOuUmust show up and get support and ask the questions.  STOP trying to work it all out on your OWN!!

100%

money back 
guarantee

MEMBERSHIP OPTION YOU CAN CANCEL AT ANY TIME

Flexibility That Works for You
We get it—running a product-based business means juggling cash flow and commitments.
That’s why the Product Biz Growth Club is designed to work with you, not add to your stress.

Here’s how it works:
  1. Cancel Anytime: You’re in control. With just 7 days’ notice before your next payment, you can cancel your monthly membership hassle-free.
  2. No Long-Term Pressure: Enjoy the benefits of expert coaching, tools, and community without locking yourself into a lengthy commitment.
  3. Cash Flow-Friendly: For just $97 USD per month, you get access to a treasure trove of resources, guidance, and support—without breaking the bank.

It’s flexible, secure, and stress-free, so you can focus on building your dream business without worrying about the fine print. Let’s make this easy for you! ✨

*Annual Membership cancel 7 days prior to next payment.

This *is* for you if:

You finally want to achieve your income goals.

You have a Product you sell DTC or B2B.

You sick of doing everything ALONE.

You don't want to commit any time to work ON your business

You are looking for a MAGIC pill quick fix.

It's probably *not* for you if...

You have a service based business only. 

I help Retailers and Brands just like you manage, grow and love their business.
I have spent over 25 years in my own Retail stores and Brand and grew them to over multiple 6 figures each.  
I have worked with over 500 Retailers and Brands in the past 5 years and know what it takes to be successful in this space.
Every single one I learn something new from and can share with you all the lessons!!!
Get direct access to me and other industry experts! 
As well as a supportive community of like minded Small Business Owners and Retailers who get what you are going through!! 
You will be able to grow your business faster when you implement the strategies, tips and tactics we will cover each month.
You may have spent many years as an Entrpreneur or only just starting out. 
I get it. 
Learn from someone with industry experience and understanding of the hard work and effort required.

My name is Melissa Robbins + I am thelotco.

LET’s GET TO KNOW EACH OTHER:

I help badass creative entreprenuers run a business that is profitable, fun and low stress.

TO PUT IT SIMPLY

Do you want clarity on the Retail and Wholesale industry? 
From someone who has over 25 years experience in it?

If you are sick of googling all the answers to how to build your product-based business?
If you want guidance on your business direction, sales strategies or how to market your business then I can help you. 
I work with businesses on Wholesale, Retail, Sales, Marketing, Finance and so much more.. 
Let's map out your plan of attack so you know exactly what steps to take next in your business.

our expertise:

We help badass female creative entreprenuers uncover their purpose and find their passion.

I'm baby chambray normcore forage meh. Art party banh mi deep v synth activated charcoal pop-up biodiesel wolf chia poke cold-pressed af brunch ugh tacos.

Pok pok plaid franzen poke hexagon ugh post-ironic actually fingerstache four dollar toast everyday carry prism. Fashion axe PBR&B tofu taiyaki fanny pack banh mi. Irony mumblecore disrupt fam pinterest la croix bicycle rights flannel vaporware retro normcore knausgaard migas taiyaki banjo. Truffaut heirloom chambray adaptogen gastropub direct trade. Hell of chicharrones kogi wolf intelligentsia. Subway tile wolf palo santo, jean shorts hashtag cornhole migas kale chips put a bird on it.

And because I give a FAQ your questions, answered...

WHO IS THIS MEMBERSHIP FOR?

Any product-based business owners who has a to-do list a mile long and has no idea where to start first, those who feel like you need more exposure, need more traffic, need more customers…
If you’re spread too thin trying to do it all and not doing anything well with profit margins are low, your conversions are even lower and your social media follow feels non-existent...

WHEN CAN I EXPECT TO HIT $10K MONTHS?

It depends on how fast you can implement everything!! There are many factors to consider and no guarantees of income or timelines. The market does decide. But if you have a USP and prices set to suit market conditions and your branding and products that are Retail ready you will be well on your way asap!

IS THIS MEMBERSHIP SUITABLE FOR ME IF I DON’T HAVE A PRODUCT TO SELL YET?

As long as you have a product underway or almost ready to go then this is for you.
 If you are still searching for your product then maybe come back once you have it ready to launch or book a 1 on 1 session with Mel.  

WILL I GET LEFT BEHIND IF I DON'T HAVE TECH SKILLS?

No. Not at all. Tech and the systems I recommend are designed to make your life easier, not harder. They’re all user-friendly, simple to use and come with tech support. Plus, I act as your translator, turning techy speak into plain old English showing practical videos and demonstrations.

I HAVE ALREADY INVESTED IN MEMBERSHIPS AND COURSES BEFORE WHAT MAKES THIS DIFFERENT?

I totally get it. You’ve invested a lot to get here. And you’ve learnt a lot in the process too. You’ve become the expert on your product. But one thing SO many product-based business owners lack is the ability to MASTER their sales and marketing. We will continually update refine and improve your Sales and Marketing skills in all the ongoign conent and group coaching support inside. 

I have a physical retail store is this stilL relevant?

Absolutely! This Membership focuses on how to sell and market your products. Relevant for Physical and Online Retail. I have spent years with my own brand and years growing my Physical Retail store. My background and expertise covers both of these. 

I don’t have the time to focus on this right now?

📣 "Too busy for success? Girl, same. But here’s the thing: spending just one hour a day/week (or less!) on my program will save you weeks of wasted effort trying to figure it all out on your own. Let’s streamline your biz while your competitors are still Googling 'how to sell more.' Don’t wait—your future self will thank you."


Every dollar you spend on your business should be a stepping stone to more profit—not another sunk cost. My sessions don’t just teach you—they equip you with actionable strategies that have helped 100's of brands scale, increase conversion rates, and finally make wholesaling profitable. Jump into the per month payment option and cancel at any time if you are not happy.


I’m not sure it’s worth the investment...

250

Students who have taken this course

02

Number of times I cried about that

$6.5M

Number of podcast episode downloaded

200k

My clients' launch profits this year

email me

Still on the Fence?

I completely understand.
Every dollar invested in your business is an important one!
Still got questions?