based on a true story

Picture this: we're a dynamic duo, working hand in hand to turn your visionary dreams into tangible goals. Together, we'll cook up a sizzling sales and marketing strategy that's gonna make your competitors sweat. And guess what? We won't stop there! We'll create a roadmap to bring that strategy to life and make your business shine like a superstar.

Are you looking to make an impact and see massive sales in the product-based business world? Look no further, cos I've got the perfect blend of coaching and consulting to take your product-based business to new heights and rake in that sweet, sweet revenue.
I'm not just about business mumbo-jumbo. I've got the secret sauce for cultivating a winning mindset that's gonna set you up for unstoppable success. 

That sweet combo of ideas, strategy and mindset.

We will unleash your inner boss babe and conquer the world of retail, wholesale and ecommerce like a true champ.
So, what are you waiting for? Let's kick things into high gear, unlock your business's full potential, and pave the way for mind-blowing growth. Get ready to slay the game, my friend! 

After spending many years working in Retail and Wholesale and selling my Retail store and Brand I realised could offer this one, insanely helpful thing.

The thing I wish was available to me when I first started out or was wanting to scale to new heights. 
Sharing how other brands became profitable million dollar businesses.  Sharing what the strategies that work best for each type of product business. 
Whether homewares, fashion, baby products, beauty or another category!

If you need:


Clarity on your business direction.

Yep, we wil cover all the details about where to focus, and what is the most important tasks to tackle first.


Support to grow each sales channel

I have 25+ years expereince in products.  Selling Wholesale, Marketplaces, Ecommerce and Physical Retail stores.


Consistent Sales.

This needs a plan and multiple revenue streams. Let's build the perfect sales & marketing strategy specific for your product business and target market. 

then this is for you 

PRIVATE 1 on 1 BUsiness coaching

There is no gatekeeping here.  I share the what, why and HOW of my 25+ years working to build my own retail stores and brands as well as  helping 100's of other product-based busineesse sacle to 6 and 7 figure years. 
Prices start from $995 usd.




Saving yourself decades (and tens of thousands of dollars) of trial and error and instead, walking away with everything you need to succeed in your business.
Gaining access to my 25 years of experience and getting collective insights into your business and strategy so that you have absolute clarity moving forward.
Accessing LITERALLY EVERY TEMPLATE, SPREADSHEET AND SYSTEM I have used within 100's of successful product businesses.
Having the time and freedom to focus more ON your business instead of feeling stuck working IN the trenches of your business.
One change, one tweak, one decision, one wholesale client that you bring on board will give you a ROI well and above your normal facebook ads.   

  • Recorded Video Calls
  • Personalised Action plan and Strategy.
  • Clarity and next steps on how to grow your business.
  • Support and guidance to take it to the next level. 


real results:

"Melissa changed my life. My whole damn life. I simply wouldn't be where I am in my business if not for her."

She gave me the confidence to back myself and understand exactly how to price my product for selling retail, wholesale and for exporting overseas too. Thanks to Mel I am now making so much more profiit in my business and I also have the confidence to figure out the prices, sales and marketing strategies of all my future products. 

Kelly, Klipsta

"After working with Mel I tripled my stockists! I absolutely loved the guidance Mel gave me on every aspect of building my brand. "

 I also launched in the US Market, with two main stockists there. Since June, these two stockists have placed 15 repeat orders alone!. Mel's no BS and down to earth approach is fantastic for getting in and getting things done.. I loved Mel's experience in wearing the shoes of a brand herself, but then also as a stockist. It was so helpful to have that lens of both sides of things given to my time working with Mel. Working with thelotco was so valuable to me personally, and to the trajectory of my business x

Megan, Second Scout

"Mel has been instrumental in my business success. Her ability to combine creative thinking and ideas with practical no nonsense action is unique. "

She has so much experience on all sides of running a successful and profitable product business. From starting out with manufacturing/supply chain, setting pricing to range development and then the actual sales and marketing strategies to successful sell that product. She can help push you further than you ever dreamed possible!

Bec, Bec Fing Designs

"I'm still blown away by how much truly helpful information Melissa was able to pack into one 1 hr call!"

Talking with Mel is like opening a new world of potential. She was able to quickly assess my business’s strengths and weaknesses in a way that allowed me to take concrete action right away. She gets straight to the point while also being so warm and understanding. She also went above and beyond to send a detailed recap of everything we covered so I had an instant game plan. I can already tell that my traffic and opportunities to connect with new customers is going to grow a ton from implementing what we discussed. 



I know your time is precious & your energy is limited.
We don't mess about and get straight into diving into what we can work on that has the biggest impact

INTO IT? Thought so.

Choose your own adventure! Want a quick fix and some tips to sell more of your product? Grab my GET MORE SALES bundle.  Feel like you want to get to know me more?  Listen to my podcast and get a feel for who I am and how I can help you.  Super excited you have found me and know I am the one to help you take your brand to the next level?  Start with my Roadmap the BEST option for making sure you are building a profitable business and can scale to multi 6 figures. Want even more 1 on 1 time with me? Check out my Mastermind or 1 on 1 Coaching options. 


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