You don't need more advice. You need someone experienced inside the business with you.
When you’re running an established product business, there’s rarely a shortage of things you could be working on.
Your website. Your margins. Your marketing. Your product range. Wholesale. Inventory. Your team. Your systems.
The hard part is knowing what actually deserves your attention now.
That’s what my private 1:1 work is designed to help you figure out.
We’ll look at what’s happening across your business, identify the biggest constraint or opportunity, and turn that into a practical plan for what happens next.
What to prioritise.
What to pause.
Where the biggest opportunity is.
So you can stop second-guessing every decision and put your time, money and energy behind the things that will actually move the business forward.
PRIVATE CONSULTING FOR PRODUCT BUSINESSES WITH MEL
PRODUCT BUSINESS GROWTH STRATEGIST
SOMETIMES YOU NEED SOMEONE TO GET UNDER THE HOOD.
Not another course.
Not another list of 47 things you could do.
Someone who can look at what's actually happening inside your business, find the constraint, identify the opportunity and help you decide what deserves your time, money and attention next.
We might look at:
sales + profitability
pricing + margins
stock + buying
ecommerce + conversion
wholesale
email + customer retention
team + systems
sales channel mix
marketing performance
what you're spending far too much bloody time on.
Two ways to work with me privately.
Build a plan that matches your stage.
01
90-MINUTE LEVER SESSION
One problem. One focused session. Clear next moves.
For when there's something specific in your business you need to figure out, fix or make a decision about.
Perfect when you don't need ongoing support but you do need an experienced second brain on a specific decision, problem or opportunity.
02
THE 3-MONTH PRIVATE PARTNERSHIP
For established founders who want me properly inside the business.
This is not three months of "coaching calls."
We work with your actual numbers, actual problems and actual opportunities.
We identify what needs fixing first, build the strategy around it, implement, review what's happening and adjust as we go.
Best for: founders navigating growth, profitability issues, buying/stock challenges, multiple sales channels, team decisions or businesses where several things need to work together.
FRESH EYES. BETTER DECISIONS. REAL RESULTS.
Mel has this really rare ability to understand a brand quickly, see the commercial opportunity in it, and turn that into practical, specific advice you can actually use. None of it felt generic. She really got what I was building and could see where the opportunities were, but she was also very direct about the things that needed tightening or rethinking.
Katerina Larsen
Melissa was able to immediately step into our shoes and systematically review almost all areas of the business.
Her practical approach and recommendations were supported by multiple working examples and case studies which gave us great confidence to make some changes.
Kate & Margie
She has so much experience on all sides of running a successful and profitable product business. From starting out with manufacturing/supply chain, setting pricing to range development and then the actual sales and marketing strategies...
She was instrumental in helping build my million dollar Retail store.
Bec Fing.
Mel has this really rare ability to understand a brand quickly, see the commercial opportunity in it, and turn that into practical, specific advice you can actually use. None of it felt generic. She really got what I was building and could see where the opportunities were, but she was also very direct about the things that needed tightening or rethinking.
Katerina Larsen
Melissa was able to immediately step into our shoes and systematically review almost all areas of the business.
Her practical approach and recommendations were supported by multiple working examples and case studies which gave us great confidence to make some changes.
Kate & Margie
Talking with Mel is like opening a new world of potential in your business. She's able to quickly look at and assess your strengths and weaknesses in a way that allows you to take concrete action right away.
I can't believe how much knowledge and information Mel provided to me within our one hour session. I have come out of our session with clear goals and direction on what needs to be actioned to scale my business.
Emily Snyder.
Since we started I have been able to increase my profit margins by 20% and have had my biggest 3 months in business so far!
Pernilla Furey
THE 60-MINUTE LEVER SESSION
One problem. One focused session. Clear next moves.
Sometimes you don't need ongoing coaching.
You need an experienced set of eyes on something that's been taking up far too much space in your head.
Maybe your sales have dropped and you can't work out why.
Your website is getting traffic but not converting.
You're questioning your pricing or margins.
You're sitting on too much stock.
You're trying to decide whether wholesale is worth pursuing.
Your product range has become a bit of a monster.
Or you've got three possible directions you could take the business and you need someone to help you work out which one makes commercial sense.
Bring me the problem. We'll get into it.
NEED TO FIGURE SOMETHING OUT?
BEFORE
You'll complete detailed pre-work so I can understand the business, your numbers and what you want us to solve. I'll review it before we meet.
DURING
We spend 60 minutes together on Zoom getting into the actual issue. I'll ask questions, challenge assumptions, look at the numbers and help you identify what's really going on.
AFTER
You'll leave knowing what deserves your attention, what you're going to do next and what can wait.
You're paying me to look at your business through 25+ years of retail, wholesale and product-business experience and help you see what you can't see when you're standing in the middle of it.
Conversion and website performance • pricing and margins • product range • inventory • wholesale • sales channels • marketing • customer journey • profitability • a new opportunity • a decision you're stuck on • or a general “Mel, WTF is going on here?”
HOW IT WORKS:
This is strategy, not a pep talk.
YOU COULD BRING ME:
YOUR LEVER SESSION INCLUDES
60-minute private Zoom strategy session
Detailed pre-work reviewed by me beforehand
Recording of our session
Clear priorities, Roadmap and next actions delivered
Relevant resources/templates where useful
$995 usd or 4 x $255
One session delivered more clarity than months of trying to figure things out myself.
TO PUT IT SIMPLY
Emily Snyder Art.
our expertise:
I help badass product entrepreneurs run a business that is profitable, fun and low stress.
Do you want clarity on the Retail and Wholesale industry?
From someone who has over 25 years experience in it?
If you are sick of googling all the answers to how to build your product-based business?
If you want guidance on your business direction, sales strategies or how to market your business then I can help you.
I work with businesses on Wholesale, Retail, Sales, Marketing, Finance and so much more..
Let's map out your plan of attack so you know exactly what steps to take next in your business.
3 MONTHS. PRIVATE. LET'S GET UNDER THE HOOD.
You don't have one decision to make.
There are multiple parts of the business that need attention and you want someone beside you to help you work out the order.
That's what the Private Intensive is for.
Over 90 days, I come into the business with you.
We start by understanding where you are now. Your numbers. Sales. Profitability. Product mix. Marketing. Sales channels. Inventory. Systems. What's working. What's not. And where you actually want the business to go.
Then we identify the priorities.
Not 47 of them.
The ones that matter now.
You implement. We review what happened. We adjust. We move to the next thing.
ONE SESSION ISN'T GOING TO CUT IT?
01. DIAGNOSE
Get properly across the numbers and the whole business so we're making decisions from evidence, not gut feel alone.
02. PRIORITISE
Identify the biggest constraint or opportunity and decide what deserves your attention first.
03. TAKE ACTION
You implement the agreed priorities between our sessions.
04. REVIEW
We look at what happened, what moved, what's still stuck and what we've learned.
05. NEXT FOCUS
Then we decide what deserves your attention next.
YOUR 90 DAYS COULD LOOK LIKE:
WHAT'S INCLUDED:
6 x private strategy sessions
Two sessions per month for three months.
Your 90-day priorities + action plan
So you always know what you're working on and why.
Numbers + performance tracking
We'll establish the numbers that matter for your business and use them to guide decisions.
Between-session support
For questions, check-ins and decisions as you implement.
Accountability
We agree on the actions. You do the work. We come back and look at what happened.
Relevant thelotco resources
You'll have access to the tools, templates, training and resources that are relevant to what we're actually working on.
This isn't me taking over your business.
My job is to diagnose, prioritise, advise, challenge and hold you accountable.
Your job is to implement, measure and bring the results back.
We build the next move from there.
$5,955 USD or 3 monthly × $1,995 USD
PRIVATE 1:1 IS FOR PRODUCT FOUNDERS WHO...
TO PUT IT SIMPLY
Are already making sales and have proof the business works.
Know there's another level but aren't clear on the smartest path there.
Have enough moving parts that generic business advice isn't particularly useful anymore.
Want someone who understands product businesses, not just marketing.
Are prepared to implement what we agree on.
Want commercial thinking, straight answers and someone who will challenge them when needed.
our expertise:
I help badass product entrepreneurs run a business that is profitable, fun and low stress.
Do you want clarity on the Retail and Wholesale industry?
From someone who has over 25 years experience in it?
If you are sick of googling all the answers to how to build your product-based business?
If you want guidance on your business direction, sales strategies or how to market your business then I can help you.
I work with businesses on Wholesale, Retail, Sales, Marketing, Finance and so much more..
Let's map out your plan of attack so you know exactly what steps to take next in your business.
Product Business Strategist. Profit Nerd. Straight-Talker.
I'VE BEEN IN PRODUCT BUSINESSES FOR 25+ YEARS.
I've sat on both sides of the table.
I've owned a retail store. Built my own product brand. Bought for major brands. Exhibited at more than 50 trade shows. Worked across ecommerce and wholesale. Lectured in fashion business. And worked with hundreds of brands and retailers, many of them growing into seven-figure businesses.
So when you bring me a problem, I'm rarely looking at it through one lens.
I'm thinking about your margin.
Your customer.
Your product.
Your stock.
Your sales channels.
Your marketing.
Your systems.
And how one decision affects everything else.
That's the value of having someone look at the whole business.
I'm straightforward, practical and I'm probably going to ask you the question you've been avoiding.
I'm not here to give you more work for the sake of looking productive. I'm here to help you work out what actually deserves your attention.
WHAT YOu'll FIND HERe:
Straight talk,
actual strategy,
short emails,
your superpower.
what you won't:
Comparison,
magic pills,
bullsh*t,
the word "hustle",
and overwhelm.
that's what (they) said:
With Mel’s guidance, support and encouragement, I finally quit my 9-5 and started my dream biz!
KIRSTEN, Beauty FOUNDER
I made 32k LAST MONTH after consulting with Mel (Compared to 4k in my business last year.)
ANNA, DESIGNER
I made less than 40k in my first year of business. I made over $600K the next year after I worked with Mel!
Megan, second scout
Meeting Mel was pivotal to our business success. She helped us set up our pricing, systems, wholesale and we went from a side hustle business to multi million dollar venture in a few short years.
ELLA AND GEORGIA, ETIKETTE
CASE STUDY:
Kelly went from being unsure about her pricing, not knowing how to export to building a global brand.
Before: Kelly knew her product was unique and had demand but she was unsure how to approach wholesale, how to price her product for profit and where to get started with exporting.
After: Kelly hit her first million dollars in sales in the first year of working together and is now tracking to $10 million per year. I helped her set up a strong export strategy, build in profit to her margins, start exhibiting at trade shows and add an additional 100 stores to her wholesale sales channel.
Scaled to a global brand
CASE STUDY:
Bec went from a side hustle art hobby to a multi 6 figure product business in 6 months!
Mel has been instrumental in my business success. Her ability to combine creative thinking and ideas with practical no nonsense action is unique. She has so much experience on all sides of running a successful and profitable product business. From starting out with manufacturing/supply chain, setting pricing to range development and then the actual sales and marketing strategies to successful sell that product. She can help push you further than you ever dreamed possible!
YOUR PLAN OF ATTACK
Your framework for a profitable, low-chaos product business.
Rather than chasing random tactics, we work on your pricing, wholesale and retail strategy, and sales and marketing together, so growth doesn't come at the cost of your margin or your time.
Retail + Wholesale Strategy
The clearest path to profit, and which channels are actually worth your time and energy.
Sales + Marketing Engine
How you'll attract, convert and keep the right customers coming back, without more noise.
Systems + Profit
The numbers, systems and support so growth doesn't rely on you doing everything yourself.