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A podcast devoted to helping creative business owners thrive.

WELCOME TO THElotco business PODCAST

MORE ABOUT ME

Fuelled by equal parts chai latte and chocolate.  I have a passion for teaching, I spend my time sharing my love of business, marketing and all round brand hacks.

I believe everyone can make a go at this thing called business and entrepreneurship sometimes you just need to learn some new skills and pick up some tips and tricks along the way.
This podcast is part education and part inspiration.


podcast host, BUSINESS COACH FOR CREATIVE ENTREPRENEURS and course creator

I'm Melissa

welcome friends

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no. 001

- PAIGE HOBSON 

I love that Melissa provides “bite-sized,” yet value PACKED episodes. Each episode may be around 15 min long, but you walk away with tangible takeaways that you can implement today in your business. I can’t wait to see more from this show.


LOVE this podcast!


HEIDI - ESPIAL 

So fired up and inspired after binge listening the first three episodes!  Mel is the real deal.  She is so knowledgable across all aspects of small business and retail.  I love her genuine passion to help.  Mel was our COVID angel, helping us keep going forward and growing through a tough time.  She's a star!

 Superstar Business coach!!

no. 002

Ozbournes 

Mel shares her years of experience and hard earned knowledge with a generous and fun loving spirit.  Think having a cuppa with a friend who knows everything and is willing to share.  A 'must listen' for all retailers and small business owners.

like having a chat and a cuppa with a friend who knows everything and is willing to share!!

no. 003

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Today I want to talk to you about traffic.  Traffic to your online store or website.  How to get more of it what some tactics are to generate interest and bring more people onto your site.  That old saying of build it and they will come.  Well….not so much.  The competition is strong but if […]

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I remember my first try at flatlays for my retail store. They looked nothing like I had envisioned in my head when I started pulling all the products together. I created this mini guide to help you get started without making all the mistakes I did. You can download the pdf version here. Flatlays are […]

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If you are a retail store or online store you need to send a/numerous gift guides to your customers to show them exactly what you have available. There is so much information in this world we live in that sometimes you need others to filter for you what is available. Some websites have 1000’s of […]

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Life Instyle trade show and lots of others are just around the corner (few days to be exact….). For all those exhibiting this season. Here are my top 10 tips to get your brand & stand ready for selling season. 1. Plan, plan, plan. How does your stand look? Mark it out in your home/office […]

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Visual merchandising or VM as it’s known in the biz. So crucial for your store’s success. You need to make sure your VM is on point and besides having the right product mix and best customer service going around it is one way to increase sales immediately. I have listed the 5 top tips here […]

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Are you a retailer, brand or entrepreneur? I have created a small business survival guide for you here on a few ways that you can cope with the current situation we find ourselves in. What to do? ⁣How to cope? ⁣What can I control? ⁣ As a small business owner, it’s no surprise that the […]

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