Building a Lifestyle Brand
Kip & Co is an Australian Lifestyle brand that has grown from a bedding only brand to a lifestyle brand with the most amazing array of products. They have expanded into tableware, glassware, bath, decor, apparel, pets, babies, and lighting and so much more!
The brand founders Kate, Hayley and Alex have gradually built their brand over 12 years. Starting out fully self funded and building their brand into one that employs over 20 staff and is stocked in over 400 stores in AU and NZ alone!
They are a proudly indie and Australian, aim to always be truly authentic and unique – a sense of soul that can’t be replicated by cookie cutting. They are also fiercely female founded and led.
Co-founder Alex McCabe
As co-founder of Kip&Co, Alex McCabe shares about their journey, some lessons learned and how to stay true to your original why.
From the very beginning the Kip& Co brand has shown that they really give a damn about what happens to the planet. They have made a personal commitment to minimise the harm to the planet in everything they do. They act with kindness and respect for the planet, their team, and their partners and they put sustainable and ethical considerations first.
Alex shares her journey generously and inspires with some lessons learned from building a profitable product business.
Listen to the epside for more details. New Podcast Episode
Alex and I discuss all of the following:
- 00:35 The brains behind Kip&Co
- 07:56 What is outsourced at Kip&Co?
- 09:18 How Kip&Co sources their products and materials
- 13:34 Determining how much to order
- 16:58 Organizing wholesale vs retail
- 18:26 Kip&Co’s stockists
- 20:49 How Kip&Co achieved growth with branding
- 25:41 What collaborations do for a brand like Kip&Co
- 28:38 Alex’s advice for anyone looking to start a lifestyle brand
Conclusion
Creating and maintaining a lifestyle brand is hard but rewarding work. This podcast episode has all you need to know about Alex’s experience with her lifestyle brand. If you haven’t listened yet, I highly recommend listening to learn all about this topic.
Thank you for joining me on this journey and for your continued support of thelotco business podcast. Together, let’s unlock the full potential of your online store and watch your sales soar!
To listen to this episode of the podcast for even more information click here.
Shop all things lifestyle at Kip&Co.
Connect with Kip&Co on their Instagram.
WaNt help to grow your own Profitable Product Business? Check out my Roadmap to Profit here.
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