Building a Sustainable and Ethical Homewares Brand: An Interview with Nareen Holloway from Marmoset Found
In this episode I interview Nareen Holloway, the founder of the homewares company Marmoset Found. Nareen shares her journey from working in streetwear retail to creating a sustainable homewares brand known for its long-lasting ceramics and glassware.
The discussion covers the challenges and risks she faced, including finding ethical manufacturers, evolving her product line, and managing logistics. Nareen also provides insights into her marketing strategies, the importance of beautiful imagery, and balancing work-life harmony.
This episode offers valuable advice for anyone looking to turn their creative passion into a successful business.
00:00 Introduction to the Lotco Business Podcast
00:32 Special Guest: Noreen Holloway from Marmoset Found
02:02 Founding Marmoset Found: The Journey Begins
04:04 Navigating Manufacturing and Early Challenges
05:13 Scaling Up: From Small Orders to Big Risks
06:57 Warehouse Evolution and Stock Management
10:14 Marketing Strategies and Trade Fairs
12:27 Team Dynamics and Operational Efficiency
15:03 Marketing and Customer Engagement
17:57 Challenges and Opportunities in Business
20:48 Setting Up Wholesale Pricing
22:42 Balancing Family and Business
27:32 Dealing with Copycats
29:55 Finding Inspiration
31:21 Starting a Brand
32:54 The Value of Wholesale
34:37 Supporting Wholesale Customers
37:22 Conclusion and Contact Information
I’m Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
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Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.
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