Hi, I'm Mel
If you’re wondering whether my coaching actually works, I’ll make it easy for you…
Here’s the proof.
Hundreds of product-based founders and retail store owners have transformed their sales, margin, clarity and confidence using TheLotco Method.
This page is your permission slip to believe it’s possible for you too.
Real women.
Real businesses. Real profit.
Quick wins my clients have achieved
10x monthly sales
• Sold out launches
• First wholesale stockists
• Reorders within 14 days
• Doubled website conversion
• Pricing confidence finally locked in
• Retail stores hitting their biggest months
• Massive clarity, direction and momentum
• Systems that actually make running a business easier
Yes, this is normal inside my world.
real results:
"Melissa changed my life. My whole damn life. I simply wouldn't be where I am in my business if not for her."
She gave me the confidence to back myself and understand exactly how to price my product for selling retail, wholesale and for exporting overseas too. Thanks to Mel I am now making so much more profiit in my business and I also have the confidence to figure out the prices, sales and marketing strategies of all my future products.
Kelly, Klipsta
"After working with Mel I tripled my stockists! I absolutely loved the guidance Mel gave me on every aspect of building my brand. "
I also launched in the US Market, with two main stockists there. Since June, these two stockists have placed 15 repeat orders alone!. Mel's no BS and down to earth approach is fantastic for getting in and getting things done.. I loved Mel's experience in wearing the shoes of a brand herself, but then also as a stockist. It was so helpful to have that lens of both sides of things given to my time working with Mel. Working with thelotco was so valuable to me personally, and to the trajectory of my business x
Megan, Second Scout
"Mel has been instrumental in my business success. Her ability to combine creative thinking and ideas with practical no nonsense action is unique. "
She has so much experience on all sides of running a successful and profitable product business. From starting out with manufacturing/supply chain, setting pricing to range development and then the actual sales and marketing strategies to successful sell that product. She can help push you further than you ever dreamed possible!
Bec, Bec Fing Designs
"I'm still blown away by how much truly helpful information Melissa was able to pack into one 1 hr call!"
Talking with Mel is like opening a new world of potential. She was able to quickly assess my business’s strengths and weaknesses in a way that allowed me to take concrete action right away. She gets straight to the point while also being so warm and understanding. She also went above and beyond to send a detailed recap of everything we covered so I had an instant game plan. I can already tell that my traffic and opportunities to connect with new customers is going to grow a ton from implementing what we discussed.
EmilySnyderArt
"After working with Mel I tripled my stockists! I absolutely loved the guidance Mel gave me on every aspect of building my brand. "
I also launched in the US Market, with two main stockists there. Since June, these two stockists have placed 15 repeat orders alone!. Mel's no BS and down to earth approach is fantastic for getting in and getting things done.. I loved Mel's experience in wearing the shoes of a brand herself, but then also as a stockist. It was so helpful to have that lens of both sides of things given to my time working with Mel. Working with thelotco was so valuable to me personally, and to the trajectory of my business x
Megan, Second Scout
"Mel has been instrumental in my business success. Her ability to combine creative thinking and ideas with practical no nonsense action is unique. "
She has so much experience on all sides of running a successful and profitable product business. From starting out with manufacturing/supply chain, setting pricing to range development and then the actual sales and marketing strategies to successful sell that product. She can help push you further than you ever dreamed possible!
Bec, Bec Fing Designs
"I'm still blown away by how much truly helpful information Melissa was able to pack into one 1 hr call!"
Talking with Mel is like opening a new world of potential. She was able to quickly assess my business’s strengths and weaknesses in a way that allowed me to take concrete action right away. She gets straight to the point while also being so warm and understanding. She also went above and beyond to send a detailed recap of everything we covered so I had an instant game plan. I can already tell that my traffic and opportunities to connect with new customers is going to grow a ton from implementing what we discussed.
EmilySnyderArt
real results
Bec 50x her sales in one year..
"Mel pushed me to systemise, refine my product range, price properly and actually market with a strategy.
I went from 1K months to $50K months in one year!!
- AMANDA JOY - FAWN & FLORA
I am devouring the content, and love it! :) I feel like I have this amazing opportunity to get this right from the ground up! Thank you so much!!
Real results from founders just like you. Here’s what’s possible when you stop winging it and start selling with strategy.
“
Lizzie, Urban Fable
Thank you Mel, for delivering an outstanding wholesale program that has helped us to set up our business for wholesale success. The information, advice and follow up assistance you provided was incredible. I would highly recommend the program to anyone who wants to grow their wholesale side of the business but is unsure where and how to start. You will definitely have all the answers by the end of the program!
you will definitely have all the answers by the end of the program!!
- Felicity- ink spiller home
I felt SO much more confident dealing with her than I would have had I tried to tackle it without the course knowledge. In fact I cringe thinking about how it might have gone had the 'precourse' me' handled it!.
The Wholesale Group program gives you everything you need to confidently step into the wholesaling world. From numbers to sales pitches to POS and marketing materials, it covers everything you wondered about but weren't sure of, plus a whole lot of information that is crucial to success but you may not have even considered.
I got my first stockist shortly after completing the course!
“
- RAELEAN- PAPER and FLOWEr
I can come back to it again and again as I need to. My confidence in taking my business into this new phase is so much higher than it was and it doesn’t seem so scary. The course is fabulous.....do it!
Mel is generous, warm, clever and so experienced. The course is detailed and easy to understand with so much content!
I would absolutely recommend and it is 100% value for money. I am so excited and look forward to watching the program again to pick up on the smaller things I missed this time round. Seriously do not think twice about it. The program has been invaluable.
An invaluable program that has helped streamline my wholesale operations, build my wholesale business and grow my confidence.
- Katie- Kindor HOmewares.
- Alexandra Strong ART
The program has been essential in me beginning to wholesale my art prints. This was the first online course of its kind I have invested in and it has been well worth it! I already have several wholesalers and it helped me pave the way and avoid mistakes which I 100% would have made without doing the course! As a busy mum it was great being able to re watch the content and take notes etc... best money I spent all year on my business!!
“
Your course is so rich in valuable information!!
- TONI - BAREWARE BUB
It’s an absolute necessity and gives strategy, guidance and actual list of things you need to nail in order to successfully do wholesale. Without it, it’s not impossible, but it’s painful, tedious, and slow! I’d also highly recommend if you’re doing the wholesale to have the 1:1 call to review your catalogue; your time was invaluable.
This wholesale program is absolutely essential for anyone who has a product based business who is trying to get their products into wholesale
The wholesale program helped me refine my product offering as it showed me how I need to improve my profit margins and source different suppliers and manufacturers. Mel provides so much helpful advice and information and it is coming from an experienced mentor and lovely person who understands all aspects of running a business.
I love Mel's down-to-earth approach and her generosity.
Highly recommend!!
- AMY COMPTON ART.
Best money I spent all year on my business!
the course
Roadmap to Profit!
Build your profitable product business.
An 8 part program delivering you everything you need to start making real MONEY from your product business. With 12 months of coaching and support. Stop playing small and doing everything bit by bit. Get a comprehensive guide from someone who has over 25 years experience and created 2 multi-million dollar businesses. This Roadmap helps you know what to focus on and where to invest your time and money.
- belinda from chasing springtime
and suggested achievable tasks and goals. It was so helpful to be held accountable and have deadlines too.
I’m already recommending Mel’s services to colleagues and I won’t hesitate to book another session next time I’m at a crossroads
she took the time to get to know me and my products
“
- karina jambrak
that I had previously worked on to make sales more streamlined. When you're working on your own business it is so easy to get stuck on the little things so it's nice to have someone there help you see the bigger picture, to listen, provide you with honest answers and to hold you accountable.
she has helped me set achievable goals and fine-tuned parts of my business
“
- SOPHIE- SIMPLY CUSHIONS
We have an established ecommerce business and we booked a 1 on 1 coaching session with Mel to explore a specific business opportunity. She was able to dive straight in and provide valuable insight and knowledge - exactly the information we were seeking. We left the session with a clear plan to move forward. I'd highly recommend working with Mel.
She was able to dive straight in and provide valuable insight and knowledge - exactly the information we were seeking.
“
- Kate and MARGIE- WOnderPETS.
Engaging a business consultant when you’ve been in business for a long time isn’t an easy decision as it’s hard to imagine how any person new to our business could add true value in only a few hours. We recently engaged Melissa Robbins of The Lot Co. for a Deep Dive workshop into our eCommerce business, and we couldn’t be happier with the outcome. Melissa was able to immediately step into our shoes and systematically review almost all areas of the business. Her practical approach and recommendations were supported by multiple working examples and case studies which gave us great confidence to make some changes. Melissa’s firsthand experience in all areas of retail from pricing to branding, sales pipelines to digital marketing were of tremendous value to us and we highly recommend the small investment to have your business examined through The Lot Co. lens.
Melissa was able to immediately step into our shoes and systematically review almost all areas of the business.
“
We're here to help you make that dream a reality.
→ Are you a creative but lacking resources to execute ideas?
→ Do you need an overall Business strategy of what to do next?
→ Stuck in a rut? Profit stalling or just keeping your head above water.
→ Maybe you are starting out? Need help in getting going on what to do first?
→ How do you make a profit?
→ Are you a retail store that is struggling with margin and product mix?
→ How to get your assortment right and making sure your bottom line is healthy.
→ Do you want to start wholesaling your range but unsure where to start?
→ Do you have most things covered but no idea how to implement Instagram and Facebook or Email newsletters?
→ Do you have dreams to start your own retail store, brand or fashion label but not sure where to start?
→Have you been working in your business for a few years now but not making enough profit?
I love sharing what I know, and working with clients that are thirsty for more knowledge!
Hi, I'm Mel
Are you a product-based business owner or retail store looking to build a wildly profitable brand— without the overwhelm, guesswork, or endless social media hustle?
I help entrepreneurs like you navigate this journey with ease. With over 25 years of experience in retail, wholesale, and eCommerce, I’ve been on both sides of the business. Here’s what I bring to the table:
✨ Built and sold two multi-million dollar product businesses
✨ Owned a successful retail store
✨ Worked as a buyer for major brands
✨ Exhibited at 50+ trade shows and wholesaled globally
✨ Helped hundreds of brands scale past seven figures in sales
As a former Fashion Business Lecturer, my expertise is grounded in real-world experience. Through thelotco, my mission is to help 1000 product-based founders hit $1M+ in profit per year. I’ve distilled decades of knowledge into clear, actionable strategies that help you:
✅Price for profit
✅Master wholesale
✅Increase website conversions
✅Create consistent sales—without wasting time on things that don’t move the needle.
If you’re ready to ditch the overwhelm and gain the clarity, confidence, and strategy you need to scale, let’s make it happen!