IMO there really is no reason not to have a stockist list on your website.
Being so worried about competition you are willing to negatively impact your actual customers (and retailers who support you) and make it hard for them to buy in person form a physical store.
It also reeks of scarcity mindset and says something about how you feel about selling wholesale and trying to capture every little bit of margin for yourself.
I could rant about this for days but today it is a quick little episode about Why you need a stockist list on your website and also why as Retailers you need to demand your brands list you!!
I’m Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
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Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.
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