The Importance of Listing Stockists for Retail Brands
In this episode I share WHY brands need to make their stockist information easily accessible online. I discuss the benefits of having a stockist list, including higher sales rates, better customer experience, and the potential for positive links and backlinks to the brand’s website.
I emphasize adopting an abundance mindset and encourages brands to update and share their stockist lists to encourage sell-through and improve customer service.
She also touches on the inefficiency of handling stockist inquiries via email and invites listener feedback on the topic.
00:00 Introduction to the Lotco Business Podcast
00:34 Frustration with Brands Hiding Stockist Information
01:39 The Importance of Sharing Stockist Information
03:10 Encouraging Brands to Update Stockist Lists
05:23 Conclusion and Call to Action
I’m Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.
Comments +