Building Credibility and Visibility – A PR Guide with Gloria Chou. Feeling like your brand is stuck in Instagram limbo, screaming into the algorithm void? Enter: PR badass Gloria Chou. In this game-changing episode, we break down how to actually get seen, featured, and taken seriously—without spending a cent on ads or needing a Kardashian-level follower count.
I chat with Gloria about the difference between good PR and gimmicky fluff, and how product-based business owners can start landing real media features like Buzzfeed, Refinery29, or even Oprah’s Favorite Things—yes, it’s possible! From pitching strategies to journalist secrets, and even AI tools that make the whole thing 10x easier, this episode is your no-BS roadmap to building serious credibility that converts.
💡 What You’ll Learn:
- Why PR beats social media and paid ads for long-term visibility and SEO gold
- Gloria’s signature CPR Pitch Method (spoiler: it’s pure genius)
- The truth about what journalists actually care about (hint: not your follower count)
- How to pitch your product for gift guides, listicles, and shopping roundups
- Where to find journalist contacts (and the 5 FREE tools that make it so easy)
- Why relevance and timing are everything in your pitch
- What to include in your PR email (and what sends it straight to trash)
- Smart ways to repurpose media coverage for email, wholesale, and more
- Gloria’s Free Masterclass: gloriachoupr.com/masterclass
- Follow Gloria on Instagram: @gloriachoupr
- Tools for PR research:
- Perplexity.ai
- Source of Sources
- HARO
- Google News Alerts
- Substack journalism newsletters
🎯 Who This Episode is For:
- Product-based business owners ready to stop relying on social media for growth
- Founders who want real, long-term credibility (not pay-to-play fluff)
- Anyone curious about PR but overwhelmed by where to start
- Creatives and makers who want to get featured in gift guides, media, or podcasts
🔁 Make It Work For You:
Gloria shares how to reuse media features for:
- Blog content
- Email marketing
- Wholesale pitches
- Website credibility
- Instagram content (that actually converts)
📣 Take Action:
Your homework? Press SEND. Start pitching imperfectly, consistently, and confidently. Everything you want could be sitting on the other side of one bold email.
I’m Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.
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