Stefi Kerby’s brand Celia Loves is sassy, bold, and iconic. She feels like your BFF.

Stefi Kerby, founder of Australia-based candles and fragrance brand Celia Loves

Celia Loves is all about good vibes, bold scents and epic fragrance and candle products.

In this podcast episode, founder of Celia Loves Stefi Kerby shares how she built Celia Loves into an iconic brand, and why customers are so important to her. She also shares her infectious nature, her love of all things packaging and colour with everyone around her. 

Not many are able to bring a little bit of Europe to Geelong, but Stefi has done just that in her latest European Holiday range! 

The photoshoot location for the European Holiday range is simply gorgeous. On top of that, the way Stefi collaborated on everything from the cakes, robes, flowers and catering is epic.

Celia Loves brand photoshoot for the European Holiday range

How Celia Loves Stands Out As A Candle And Fragrance Brand

Standing out in a sea of candle brands is not easy.

However, Celia Loves works hard on having a strong USP (unique selling proposition). In fact, Celia Loves collaborates instead of competes with other candle brands by sharing shelf space and complementing what else is on the market. On top of that, Celia Loves also offers gorgeous little gift sets, diffuser and mini candle Duo Sets, Trio Candle Sets and candles of various sizes.

Japanese Honeysuckle is Celia Loves’ bestseller, even with a toucan on the label. (Listen in to hear what her Accountant thought about the packaging!).

Stefi Kerby and her Japanese Honeysuckle Fragrance and Candle products

What You Will Learn In This Podcast Episode

In this latest podcast episode, Stefi shares some great insights. She really is on my wavelength when she talks about data, and its importance in helping you run a sustainable and profitable product business.

To check out that wallpaper from Pick a Wall, you can see it here. 

Product display of Celia Loves at a trade show stand Life Instyle Melbourne

If you want to discover your perfect Celia Loves scent, take the scent quiz click here.

To follow your nose to Celia Loves candles, check out the website here. You can also follow Stefi on instagram at  and

Listen to the episode here.