What should your Instagram content look like in 2023 and heading into 2024 if you are a product-based business?
Things have changed in recent times but after chatting with a number of clients who are telling me they are struggling to get sales and struggling to get in front of new customers I started asking what they are currently doing to market their business?
Some answer with just instagram (which I do not recommend!) however even their instagram has minimal posting or content on it. Or they are only using stories to share information. If it is going to be your main source of traffic and your only marketing strategy then you better be showing up on every area of the platform. You better be utilising every type of content it has available and be there as much as you can!
Whilst being smart about how you then use that content in other areas of your business to repurpose it in numerous ways.
Remember only 3-5% of your followers see all your content. If Taylor Swift is out there re-releasing her own (now owned) music, playing the same songs at concerts, releasing a movie about teh same concert and then sharign images, videos and clips again and again why cant you. Be more like Taylor. #marketing genius
Tune in to hear what your Instagram content should look like if you want to use it to really start attracting raving fans.
BUT also remember ‘Social Media is not a Marketing strategy’ ;).
Make sure you film B-roll content (random filming yourself doing regular activities) regularly throughout your week to use as reels also.
To grab my 100+ ideas for new content guide – click here.
The @productreelstips instagram page.
Examples of Retail stores with awesome instagram pages.
@Jumbledonline https://www.instagram.com/jumbledonline/
I’m Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.
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