Let’s be honest…
Bumping in and out of markets is no small feat.
(And yes, your feet will absolutely be sore.)
But here’s the thing:
If you think markets are just about making sales, you’re seriously missing out.
We all know the usual pros:
✔️ Great exposure
✔️ Brand awareness
✔️ Customers can touch + feel your products IRL
✔️ A juicy boost to your mailing list
BUT—there are some less obvious perks that are just as valuable (if not more so). And these might make you rethink how you measure the true ROI of your next market.

Here are 5 Unexpected Perks of Attending Markets:
1. Real-time customer feedback.
Markets are the ultimate live testing ground.
You’ll quickly find out what grabs attention, what questions people have, and what’s missing from your product descriptions or display.
2. Epic content opportunities.
From packing the car to styling your stand and chatting with customers—your B-roll and Reel game just got a whole lot easier.
Film everything (you’ll thank me later).
3. Confidence-building like nothing else.
Speaking about your brand over and over again?
Explaining your pricing? Watching people react?
It builds conviction in your offer—and helps you refine your pitch, fast.
4. Market research magic.
Want to know what other brands are doing well?
What people are buying?
What price points are flying?
You’ll learn more in one weekend at a market than a month of scrolling.
5. Wholesale goldmines.
Yep, retailers shop markets too.
I’ve seen countless wholesale relationships kick off at a market stall. Just make sure your pricing is ready and your signage speaks to potential stockists.
So before you write off markets as too much work, look at what you could gain outside of sales.
🔥 Want to make your next market actually worth it?
🎥 Grab my FREE training: Maximise Your Market Success right here.
Markets are work, yes. But they can also be the catalyst for serious business growth—if you know how to use them.

To get access to my FREE training on Maximising you next Market head here.
I’m Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.
Comments +