In today’s episode, I’m joined by Andrew from Mennie Brand—an art-inspired sock label that’s grown from humble garage beginnings to a wholesale brand with over 30 stockists and counting.
We recorded this before Andrew exhibits at his first-ever trade show: Life Instyle Melbourne. And let me tell you—we go deep on what it really takes (financially, mentally, and logistically) to step into this space for the first time.
You’ll hear:
- Andrew’s full cost breakdown for exhibiting at Life Instyle.
- How he’s preparing marketing materials, samples, and stand design with a super lean budget
- Why building strong relationships with current stockists has created surprising trade show support
- The fears, confidence wobbles, and smart choices that led him to say “now’s the time”
- His expectations for orders, ROI, and post-show follow-up strategies
If you’ve been tossing up whether a trade show is worth it for your brand—or wondering how on earth to pull it off without a giant team—this is the episode for you. And don’t worry, we’ll be back with Part 2 to hear how it all went!
🔗 Mentioned in this episode:
Mennie Brand → menniebrand.com
Life Instyle Melbourne → lifeinstyle.com.au
Access the 3 part Trade Show Bootcamp here.
I’m Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.
Comments +