June 18, 2025

The What, How and Why of Email Marketing with Samantha Taylor

How well are you using Email marketing right now?

Whether you are using Klaviyo, Flodesk, Mailchimp or one of the other many email systems you must be using one of them!

I am passionate about helping ecommerce and bricks and mortar retail stores use Email marketing more effectively. The impact it can have on your business and the way it can generate sales for you is a big part of being a long term successful and profitable product business.

You need to have strong and solid email marketing strategy from the very beginning.

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Making sure you build a database of customers from the very start of your journey and work hard to add new customers to your list at all times.

Today I with talk with Samantha Taylor from @thesamanthataylor_ about how to do that and how she helps brands generate $100’s and $1000’s of dollars in sales from her email marketing campaigns.. We chat what email flows you need to have set up? Why you are missing out if you are not using email marketing and just exactly how many emails you should be sending each week.

To get help with your email marketing and start understanding and planning out exactly what to send to customers, you can get immediate access to my Nail Your Email Marketing course.

Or to get Sam to manage it all for you head to her instagram now and snap up one of her last spots for 2023!

Support the show

I’m Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

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