Ok today is all about working cohesively with your Retail stockists.
It is about fostering successful relationships. Long term beautiful ones!
Highlighting the importance of promotions, margin considerations, streamlined communication, and product support, I discuss key strategies to ensure mutual growth and long-term partnerships between retailers and brands.
Leveraging my 20+ years in Retail (and Wholesale) these are the things Retailers wish brands knew before working with them.
03:05 Understanding Retail and Wholesale Dynamics
05:35 Maximizing Retailer Relationships
08:19 Supporting Retailers for Success
13:49 Effective Reordering and Communication
15:12 Avoiding Undercutting and Staff Training
19:10 Nurturing Long-term Relationships
Want to know how to Build a Wholesale Sales Machine? Check out my new training here: https://www.thelotco.com/buildingawholesalemachine
I’m Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.
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