TIPS AND TOOLS

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Everyone wants more traffic to your website right? Today I am talking about traffic. The digital visitor kind.  Traffic and number of visitors to your online store or website.  How to get more of it, what some tactics are to generate interest and bring more people onto your site.  That old saying of build it […]

jackie green artist painting in her studio a client of thelotco business coaching

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What do want? More sales? How do we get it? More traffic (NO!!!) I am sharing with you today ways to make more sales for every customer that comes to your website. We are starting with the: Essential elements to your website home page. Are you a Retail store or Product based business? If you […]

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Gone are the days when you needed to post on your Instagram feed 3 times a day just to be seen (hello chronological feed 👋🏻). When your feed was the only thing you had to (or could) do on Instagram. Things have changed and you need to be changing too. Now I know you don’t […]

screenshot of reels on instagram and showing how high the engagement numbers are.

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Today I want to talk to you about traffic.  Traffic to your online store or website.  How to get more of it what some tactics are to generate interest and bring more people onto your site.  That old saying of build it and they will come.  Well….not so much.  The competition is strong but if […]

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I remember my first try at flatlays for my retail store. They looked nothing like I had envisioned in my head when I started pulling all the products together. I created this mini guide to help you get started without making all the mistakes I did. You can download the pdf version here. Flatlays are […]

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If you are a retail store or online store you need to send a/numerous gift guides to your customers to show them exactly what you have available. There is so much information in this world we live in that sometimes you need others to filter for you what is available. Some websites have 1000’s of […]

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Life Instyle trade show and lots of others are just around the corner (few days to be exact….). For all those exhibiting this season. Here are my top 10 tips to get your brand & stand ready for selling season. 1. Plan, plan, plan. How does your stand look? Mark it out in your home/office […]

trade show display

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Visual merchandising or VM as it’s known in the biz. So crucial for your store’s success. You need to make sure your VM is on point and besides having the right product mix and best customer service going around it is one way to increase sales immediately. I have listed the 5 top tips here […]

merchandising tips

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This would have to be one of my most common FAQs when working with brands or product based businesses. How do I price my product!!! And what components do I include. It is not just the initial calculations but the different types of pricing. Wholesale pricing, retail pricing, trade pricing, margins….what does it all mean? […]

Pricing your Product

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Whether you have money or not. Some things you need to consider. Are you an ideas person? Are you good at seeing what’s not out there. What’s missing in the market and how to do the research needed to ensure that you’re covered. You have to be willing to work hard. Bloody hard. Non stop […]

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