thelotco

Everyone wants more traffic to your website right? Today I am talking about traffic. The digital visitor kind.  Traffic and number of visitors to your online store or website.  How to get more of it, what some tactics are to generate interest and bring more people onto your site.  That old saying of build it […]

Now I know you know this but just in case…. YOU NEED TO SEND YOUR CUSTOMERS EMAILS!! The importance of building, nurturing and exciting your email list is undisputed. Some stats even say that email marketing has a 4400% ROI and is 10 x more effective than social media. Yes you read that 10 x […]

Whether you have money or not. Some things you need to consider. Are you an ideas person? Are you good at seeing what’s not out there. What’s missing in the market and how to do the research needed to ensure that you’re covered. You have to be willing to work hard. Bloody hard. Non stop […]

It has been a busy few months with lots of new clients and all different types of businesses.I thought it would be good to share with you some of the things I have been working on with clients.The types of questions they want covered, the topics they send to me in our pre meeting chats. […]

I spoke last week at the Life Instyle trade show on this very topic and chatted to many many retailers about their business. Retail has been copping it even more than usual with negative press, businesses going into receivership and stores closing left right and centre. However I still work with many stores who are […]

If you are a retail store or online store you need to send a/numerous gift guides to your customers to show them exactly what you have available throughout the year. Right now that is Mothers Day (in Australia and USA it is May 10th 2020).Now with the postal system struggling to keep up under the […]