Are you a product based business and have a brand you want to Wholesale? This is the third year I have been involved in the Life Instyle Scholarship. A fabulous scholarship for a product-based business that is under 2 years old and an Australian or NZ brand. The total value is over $7000!!! I am […]

What do want? More sales? How do we get it? More traffic (NO!!!) I am sharing with you today ways to make more sales for every customer that comes to your website. We are starting with the: Essential elements to your website home page. Are you a Retail store or Product based business? If you […]

Today I want to talk to you a little but about the customer journey and customer experience. And how important it is for your business that you have considered this.  I am really focusing on here product-based businesses, ecommerce store and bricks and mortar stores. The past few months I have bought a few things […]

Today I want to talk to you about traffic.  Traffic to your online store or website.  How to get more of it what some tactics are to generate interest and bring more people onto your site.  That old saying of build it and they will come.  Well….not so much.  The competition is strong but if […]

If you are a retail store or online store you need to send a/numerous gift guides to your customers to show them exactly what you have available. There is so much information in this world we live in that sometimes you need others to filter for you what is available. Some websites have 1000’s of […]

Life Instyle trade show and lots of others are just around the corner (few days to be exact….). For all those exhibiting this season. Here are my top 10 tips to get your brand & stand ready for selling season. 1. Plan, plan, plan. How does your stand look? Mark it out in your home/office […]

Are you a retailer, brand or entrepreneur? I have created a small business survival guide for you here on a few ways that you can cope with the current situation we find ourselves in. What to do? ⁣How to cope? ⁣What can I control? ⁣ As a small business owner, it’s no surprise that the […]

This would have to be one of my most common FAQs when working with brands or product based businesses. How do I price my product!!! And what components do I include. It is not just the initial calculations but the different types of pricing. Wholesale pricing, retail pricing, trade pricing, margins….what does it all mean? […]

Trade show strategy for Retailers and Buyers: 10 tips on how to smash it! 1. Be well rested, grab a coffee on the way, be sure to have a notebook and pen and seriously comfy shoes!! Also hydrate. I literally caught a buyer once in Sydney as she fainted in front of me!! 2. Make […]

I spoke last week at the Life Instyle trade show on this very topic and chatted to many many retailers about their business. Retail has been copping it even more than usual with negative press, businesses going into receivership and stores closing left right and centre. However I still work with many stores who are […]