Today I want to talk to you a little but about the customer journey and customer experience. And how important it is for your business that you have considered this.  I am really focusing on here product-based businesses, ecommerce store and bricks and mortar stores. The past few months I have bought a few things […]

Today I want to talk to you about traffic.  Traffic to your online store or website.  How to get more of it what some tactics are to generate interest and bring more people onto your site.  That old saying of build it and they will come.  Well….not so much.  The competition is strong but if […]

If you are a retail store or online store you need to send a/numerous gift guides to your customers to show them exactly what you have available. There is so much information in this world we live in that sometimes you need others to filter for you what is available. Some websites have 1000’s of […]

Life Instyle trade show and lots of others are just around the corner (few days to be exact….). For all those exhibiting this season. Here are my top 10 tips to get your brand & stand ready for selling season. 1. Plan, plan, plan. How does your stand look? Mark it out in your home/office […]

Are you a retailer, brand or entrepreneur? I have created a small business survival guide for you here on a few ways that you can cope with the current situation we find ourselves in. What to do? ⁣How to cope? ⁣What can I control? ⁣ As a small business owner, it’s no surprise that the […]

This would have to be one of my most common FAQs when working with brands or product based businesses. How do I price my product!!! And what components do I include. It is not just the initial calculations but the different types of pricing. Wholesale pricing, retail pricing, trade pricing, margins….what does it all mean? […]

Trade show strategy for Retailers and Buyers: 10 tips on how to smash it! 1. Be well rested, grab a coffee on the way, be sure to have a notebook and pen and seriously comfy shoes!! Also hydrate. I literally caught a buyer once in Sydney as she fainted in front of me!! 2. Make […]

I spoke last week at the Life Instyle trade show on this very topic and chatted to many many retailers about their business. Retail has been copping it even more than usual with negative press, businesses going into receivership and stores closing left right and centre. However I still work with many stores who are […]

If you are looking (who isn’t!) to increase your sales whether you have a retail store, a brand or an online store then you need to have, build and serve your email database. It’s less than seven weeks of Christmas, so wanting to check in with everyone. What have you got planned. And what is […]

Hello!!! Thanks for joining me here at thelotco. My name is Melissa and I love hot chips, Melbourne weather (I know unusual!!) and teaching others how to get the most out of themselves!! The name thelotco was chosen to reflect that I do the lot!!! I have lots of experience in all facets of fashion, […]