thelotco

Start your product-based business the right way.  Getting your foundations in place and know that you are on right track.  Having a plan and action steps to work on is crucial to help you move forward. Knowing where to spend money and/or your time when you first start your business is one of the things […]

What do want? More sales? How do we get it? More traffic (NO!!!) I am sharing with you today ways to make more sales for every customer that comes to your website. We are starting with the: Essential elements to your website home page. Are you a Retail store or Product based business? If you […]

Gone are the days when you needed to post on your Instagram feed 3 times a day just to be seen (hello chronological feed 👋🏻). When your feed was the only thing you had to (or could) do on Instagram. Things have changed and you need to be changing too. Now I know you don’t […]

I remember my first try at flatlays for my retail store. They looked nothing like I had envisioned in my head when I started pulling all the products together. I created this mini guide to help you get started without making all the mistakes I did. You can download the pdf version here. Flatlays are […]

If you are a retail store or online store you need to send a/numerous gift guides to your customers to show them exactly what you have available. There is so much information in this world we live in that sometimes you need others to filter for you what is available. Some websites have 1000’s of […]

Life Instyle trade show and lots of others are just around the corner (few days to be exact….). For all those exhibiting this season. Here are my top 10 tips to get your brand & stand ready for selling season. 1. Plan, plan, plan. How does your stand look? Mark it out in your home/office […]

Visual merchandising or VM as it’s known in the biz. So crucial for your store’s success. You need to make sure your VM is on point and besides having the right product mix and best customer service going around it is one way to increase sales immediately. I have listed the 5 top tips here […]

Are you a retailer, brand or entrepreneur? I have created a small business survival guide for you here on a few ways that you can cope with the current situation we find ourselves in. What to do? ⁣How to cope? ⁣What can I control? ⁣ As a small business owner, it’s no surprise that the […]

Now there are SO many photo apps to choose from on the App store I thought I would give you a heads up on my favourite photo editing apps and also tools to help you with organising and being creative with your socials. Just a disclaimer here, I am no professional photographer but I do […]

This would have to be one of my most common FAQs when working with brands or product based businesses. How do I price my product!!! And what components do I include. It is not just the initial calculations but the different types of pricing. Wholesale pricing, retail pricing, trade pricing, margins….what does it all mean? […]