READ THE POST

I remember my first try at flatlays for my retail store. They looked nothing like I had envisioned in my head when I started pulling all the products together. I created this mini guide to help you get started without making all the mistakes I did. You can download the pdf version here. Flatlays are […]

6 Tips to achieve the perfect flatlay!!

TIPS AND TOOLS

22

Nov

READ THE POST

If you are a retail store or online store you need to send a/numerous gift guides to your customers to show them exactly what you have available. There is so much information in this world we live in that sometimes you need others to filter for you what is available. Some websites have 1000’s of […]

How to create a GIFT Guide this holiday season!!

TIPS AND TOOLS

04

Nov

READ THE POST

Life Instyle trade show and lots of others are just around the corner (few days to be exact….). For all those exhibiting this season. Here are my top 10 tips to get your brand & stand ready for selling season. 1. Plan, plan, plan. How does your stand look? Mark it out in your home/office […]

10 steps to trade show success. Are you trade show ready??

TIPS AND TOOLS

29

Oct

READ THE POST

Visual merchandising or VM as it’s known in the biz. So crucial for your store’s success. You need to make sure your VM is on point and besides having the right product mix and best customer service going around it is one way to increase sales immediately. I have listed the 5 top tips here […]

Top 5 merchandising tips to you can use to increase sales in your Retail store

TIPS AND TOOLS

retail store shelves

28

Oct

READ THE POST

Are you a retailer, brand or entrepreneur? I have created a small business survival guide for you here on a few ways that you can cope with the current situation we find ourselves in. What to do? ⁣How to cope? ⁣What can I control? ⁣ As a small business owner, it’s no surprise that the […]

Small BIZ survival guide

BUSINESS

28

Oct

READ THE POST

Now there are SO many photo apps to choose from on the App store I thought I would give you a heads up on my favourite photo editing apps and also tools to help you with organising and being creative with your socials. Just a disclaimer here, I am no professional photographer but I do […]

10 (+) of my fave photo apps for Social Media!!

SOCIAL MEDIA

28

Oct

READ THE POST

This would have to be one of my most common FAQs when working with brands or product based businesses. How do I price my product!!! And what components do I include. It is not just the initial calculations but the different types of pricing. Wholesale pricing, retail pricing, trade pricing, margins….what does it all mean? […]

Pricing your Product

TIPS AND TOOLS

28

Oct

READ THE POST

Now I know you know this but just in case…. YOU NEED TO SEND YOUR CUSTOMERS EMAILS!! The importance of building, nurturing and exciting your email list is undisputed. Some stats even say that email marketing has a 4400% ROI and is 10 x more effective than social media. Yes you read that 10 x […]

Email marketing made easy

SOCIAL MEDIA

28

Oct

READ THE POST

Whether you have money or not. Some things you need to consider. Are you an ideas person? Are you good at seeing what’s not out there. What’s missing in the market and how to do the research needed to ensure that you’re covered. You have to be willing to work hard. Bloody hard. Non stop […]

Want to start a business? Do you have what it takes?

Uncategorized

27

Oct

READ THE POST

What can we do to help you? Here are a few questions to see if we are a match made in heaven… Follow from the top of the image. Easy. Well here it is you have come so far…. Email us hello@thelotco.com.au to book in your session. Or as mentioned who the hell are we? […]

Are you a brand, wholesaler or creative go getter?

Uncategorized

27

Oct

Next Page »

« Previous Page