thelotco

I remember my first try at flatlays for my retail store. They looked nothing like I had envisioned in my head when I started pulling all the products together. I created this mini guide to help you get started without making all the mistakes I did. You can download the pdf version here. Flatlays are […]

If you are a retail store or online store you need to send a/numerous gift guides to your customers to show them exactly what you have available. There is so much information in this world we live in that sometimes you need others to filter for you what is available. Some websites have 1000’s of […]

Life Instyle trade show and lots of others are just around the corner (few days to be exact….). For all those exhibiting this season. Here are my top 10 tips to get your brand & stand ready for selling season. 1. Plan, plan, plan. How does your stand look? Mark it out in your home/office […]

Visual merchandising or VM as it’s known in the biz. So crucial for your store’s success. You need to make sure your VM is on point and besides having the right product mix and best customer service going around it is one way to increase sales immediately. I have listed the 5 top tips here […]

It is trade show season in Melbourne this week and lots of buyers are out and about trying to make the most of their time away from their stores. Here are some tips for any retailers or buyers heading to the trade shows over the next few days. 1. Be well rested, grab a good […]

Retailer? Or store owner? It’s that one time of year when we can count on retail to boom. But its been tough one out there for many and just in case you’d like a little help and guidance, here are a few tips for retailers to push up sales during Christmas trade. Have you…. ✖️Got […]

Let us introduce Zudis Lifestyle. Romina and Philip opened a store in Parkdale 10 years ago, then added a second to the mix called Midas & Min. They have continuously sourced and stocked local design and creative brands, supporting Australian talent.With an exceptional eye for detail, they deliver beautiful products with the very best service. […]

We had a 3 week trip in Feb and March to San Francisco, New York and Auckland. It was a whirlwind trip and we loved every minute of it!! Two trade shows within 1 week over 3 pitstops. First stop was a mini one with only 2 days in San Francisco. Lots of shops visited […]

Retail. It is not for slackers that is for sure. But if you are in it then you better get busy. There is still great opportunity out there to make a success of a retail store but you certainly won’t unless you are already doing these things. Communicate – you need to tell your customers […]

Trade show strategy for Retailers and Buyers: 10 tips on how to smash it! 1. Be well rested, grab a coffee on the way, be sure to have a notebook and pen and seriously comfy shoes!! Also hydrate. I literally caught a buyer once in Sydney as she fainted in front of me!! 2. Make […]