thelotco

Are you a product based business and have a brand you want to Wholesale? This is the third year I have been involved in the Life Instyle Scholarship. A fabulous scholarship for a product-based business that is under 2 years old and an Australian or NZ brand. The total value is over $7000!!! I am […]

Life Instyle trade show and lots of others are just around the corner (few days to be exact….). For all those exhibiting this season. Here are my top 10 tips to get your brand & stand ready for selling season. 1. Plan, plan, plan. How does your stand look? Mark it out in your home/office […]

Visual merchandising or VM as it’s known in the biz. So crucial for your store’s success. You need to make sure your VM is on point and besides having the right product mix and best customer service going around it is one way to increase sales immediately. I have listed the 5 top tips here […]

It is trade show season in Melbourne this week and lots of buyers are out and about trying to make the most of their time away from their stores. Here are some tips for any retailers or buyers heading to the trade shows over the next few days. 1. Be well rested, grab a good […]

Let us introduce Zudis Lifestyle. Romina and Philip opened a store in Parkdale 10 years ago, then added a second to the mix called Midas & Min. They have continuously sourced and stocked local design and creative brands, supporting Australian talent.With an exceptional eye for detail, they deliver beautiful products with the very best service. […]

We had a 3 week trip in Feb and March to San Francisco, New York and Auckland. It was a whirlwind trip and we loved every minute of it!! Two trade shows within 1 week over 3 pitstops. First stop was a mini one with only 2 days in San Francisco. Lots of shops visited […]

It has been a busy few months with lots of new clients and all different types of businesses.I thought it would be good to share with you some of the things I have been working on with clients.The types of questions they want covered, the topics they send to me in our pre meeting chats. […]

Trade show strategy for Retailers and Buyers: 10 tips on how to smash it! 1. Be well rested, grab a coffee on the way, be sure to have a notebook and pen and seriously comfy shoes!! Also hydrate. I literally caught a buyer once in Sydney as she fainted in front of me!! 2. Make […]