thelotco

Something I see so often is businesses stuck.  Stuck in the now what stage!! You have gotten through the administration and build-up of picking a business name, finding suppliers, costing your product, building you website maybe even had a launch strategy to build up that big anticipation and release!! But then you did that and […]

I spent last weekend at on a road trip to Orange with two lovely friends Nareen from Marmoset Found and Kiralee for Murkani jewellery. We were headed to The Huddle and boy was it a lot of fun and super inspiring!  We kicked off on a drive from Melbourne to Albury and stopped off at […]

Everyone wants more traffic to your website right? Today I am talking about traffic. The digital visitor kind.  Traffic and number of visitors to your online store or website.  How to get more of it, what some tactics are to generate interest and bring more people onto your site.  That old saying of build it […]

So you think you just need to start Facebook ads and everything will be ok? I see this all the time in my Retail Membership for e-commerce DTC brands and lifestyle retail stores. Before you start throwing money at an ads manager have you done all these things in your business first? Today I am […]

Are you a product based business and have a brand you want to Wholesale? This is the third year I have been involved in the Life Instyle Scholarship. A fabulous scholarship for a product-based business that is under 2 years old and an Australian or NZ brand. The total value is over $7000!!! I am […]

Start your product-based business the right way.  Getting your foundations in place and know that you are on right track.  Having a plan and action steps to work on is crucial to help you move forward. Knowing where to spend money and/or your time when you first start your business is one of the things […]

What do want? More sales? How do we get it? More traffic (NO!!!) I am sharing with you today ways to make more sales for every customer that comes to your website. We are starting with the: Essential elements to your website home page. Are you a Retail store or Product based business? If you […]

I have been trying to get Karina on the podcast since I started it almost a year ago. Karina is a client of mine and I am so very honoured to welcome her to the podcast. Now she is not one to talk about herself too much or blow her own trumpet so to ask […]

Gone are the days when you needed to post on your Instagram feed 3 times a day just to be seen (hello chronological feed 👋🏻). When your feed was the only thing you had to (or could) do on Instagram. Things have changed and you need to be changing too. Now I know you don’t […]

Today I want to talk to you a little but about the customer journey and customer experience. And how important it is for your business that you have considered this.  I am really focusing on here product-based businesses, ecommerce store and bricks and mortar stores. The past few months I have bought a few things […]