thelotco

I have been trying to get Karina on the podcast since I started it almost a year ago. Karina is a client of mine and I am so very honoured to welcome her to the podcast. Now she is not one to talk about herself too much or blow her own trumpet so to ask […]

Gone are the days when you needed to post on your Instagram feed 3 times a day just to be seen (hello chronological feed 👋🏻). When your feed was the only thing you had to (or could) do on Instagram. Things have changed and you need to be changing too. Now I know you don’t […]

Today I want to talk to you a little but about the customer journey and customer experience. And how important it is for your business that you have considered this.  I am really focusing on here product-based businesses, ecommerce store and bricks and mortar stores. The past few months I have bought a few things […]

Today I want to talk to you about traffic.  Traffic to your online store or website.  How to get more of it what some tactics are to generate interest and bring more people onto your site.  That old saying of build it and they will come.  Well….not so much.  The competition is strong but if […]

I remember my first try at flatlays for my retail store. They looked nothing like I had envisioned in my head when I started pulling all the products together. I created this mini guide to help you get started without making all the mistakes I did. You can download the pdf version here. Flatlays are […]

If you are a retail store or online store you need to send a/numerous gift guides to your customers to show them exactly what you have available. There is so much information in this world we live in that sometimes you need others to filter for you what is available. Some websites have 1000’s of […]

Life Instyle trade show and lots of others are just around the corner (few days to be exact….). For all those exhibiting this season. Here are my top 10 tips to get your brand & stand ready for selling season. 1. Plan, plan, plan. How does your stand look? Mark it out in your home/office […]

Visual merchandising or VM as it’s known in the biz. So crucial for your store’s success. You need to make sure your VM is on point and besides having the right product mix and best customer service going around it is one way to increase sales immediately. I have listed the 5 top tips here […]

Are you a retailer, brand or entrepreneur? I have created a small business survival guide for you here on a few ways that you can cope with the current situation we find ourselves in. What to do? ⁣How to cope? ⁣What can I control? ⁣ As a small business owner, it’s no surprise that the […]

Now there are SO many photo apps to choose from on the App store I thought I would give you a heads up on my favourite photo editing apps and also tools to help you with organising and being creative with your socials. Just a disclaimer here, I am no professional photographer but I do […]