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Gone are the days of having a perfectly curated feed, posting 3 times a day and not interacting with your customers. Instagram has changed and you need to too. With video in, carousels, IGTV, Stories and now Reels you have to adapt. I have been exploring the use of Reels and they are certainly getting […]

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Whether you have money or not. Some things you need to consider. Are you an ideas person? Are you good at seeing what’s not out there. What’s missing in the market and how to do the research needed to ensure that you’re covered. You have to be willing to work hard. Bloody hard. Non stop […]

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What can we do to help you? Here are a few questions to see if we are a match made in heaven… Follow from the top of the image. Easy. Well here it is you have come so far…. Email us hello@thelotco.com.au to book in your session. Or as mentioned who the hell are we? […]

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It is trade show season in Melbourne this week and lots of buyers are out and about trying to make the most of their time away from their stores. Here are some tips for any retailers or buyers heading to the trade shows over the next few days. 1. Be well rested, grab a good […]

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Well that was an adventure!!!! Does anyone else get lots of random telemarketing calls? Well I do and often don’t answer my phone from random numbers that are based in QLD or SA because of it. Turns out though that someone from QLD really wanted to talk to us!! Luckily she called a couple of […]

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Retailer? Or store owner? It’s that one time of year when we can count on retail to boom. But its been tough one out there for many and just in case you’d like a little help and guidance, here are a few tips for retailers to push up sales during Christmas trade. Have you…. ✖️Got […]

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Let us introduce Zudis Lifestyle. Romina and Philip opened a store in Parkdale 10 years ago, then added a second to the mix called Midas & Min. They have continuously sourced and stocked local design and creative brands, supporting Australian talent.With an exceptional eye for detail, they deliver beautiful products with the very best service. […]

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We had a 3 week trip in Feb and March to San Francisco, New York and Auckland. It was a whirlwind trip and we loved every minute of it!! Two trade shows within 1 week over 3 pitstops. First stop was a mini one with only 2 days in San Francisco. Lots of shops visited […]

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Retail. It is not for slackers that is for sure. But if you are in it then you better get busy. There is still great opportunity out there to make a success of a retail store but you certainly won’t unless you are already doing these things. Communicate – you need to tell your customers […]

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It has been a busy few months with lots of new clients and all different types of businesses.I thought it would be good to share with you some of the things I have been working on with clients.The types of questions they want covered, the topics they send to me in our pre meeting chats. […]

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